Salam and KAROOOOO have formed a strategic partnership to expand connected fleet solutions across Saudi Arabia, as announced during LEAP 2026 in Riyadh. The collaboration aims to combine the telecommunications infrastructure of Etihad Salam Telecom Company with the operational management software provided by Cartrack, a subsidiary of NASDAQ-listed KAROOOOO.
Under the agreement, Salam will distribute and resell Cartrack products within the Saudi market. In addition, both companies will explore integrating KAROOOOO’s product portfolio directly into Salam’s telecommunications offerings to serve enterprise clients across various commercial sectors.
Expanding connected fleet solutions in the Kingdom
Beyond product distribution, the partnership involves the joint development of specialized value-added services. These tools will run on KAROOOOO’s technology platform and address the specific fleet operations requirements of businesses in the Kingdom. Organizations managing commercial vehicles can use these services to track assets and manage operational data.
This initiative aligns with ongoing efforts in the domestic automotive and transportation sectors to modernize asset tracking through digital platforms.
“At Salam, our mission has always been to deliver meaningful, future-ready solutions that empower our clients and contribute to Saudi Arabia’s digital evolution. Our partnership with KAROOOOO is a natural extension of that commitment, combining our telecommunications capabilities and market reach with their proven expertise in connected vehicle technology. Together, we have the opportunity to redefine how businesses across the Kingdom manage mobility and leverage data-driven insights, and we look forward to bringing that vision to life.”
Abdullah Khorami, Chief Business Officer at Etihad Salam Telecom Company
Integration with Telecom Infrastructure
The collaboration relies on Salam’s national network footprint, which has operated in Saudi Arabia since 2005. The company delivers ICT connectivity, cybersecurity solutions, and data center services to enterprise, government, and wholesale clients. Incorporating specialized software directly into existing networks allows business clients to deploy tracking services without separate connectivity providers.
“Salam’s deep-rooted presence in the market and its reputation for innovation make them the ideal partner to help bring the full potential of our Cartrack product portfolio to a wider audience. Through this partnership, we are well-positioned to deliver intelligent, connected solutions that address real-world challenges for businesses operating across the Kingdom.”
Zak Calisto, Founder and Group CEO, KAROOOOO
Market Impact on Fleet Intelligence
The implementation of connected fleet solutions enables commercial operators to monitor vehicle performance, driver behavior, and route efficiency in real time. As enterprise operations expand, data analytics from smart mobility platforms assist companies in reducing fuel consumption and optimizing maintenance schedules across vehicle fleets.
Support for Digital Transformation
The partnership announced at telecom showcase LEAP 2026 supports Saudi Arabia’s wider digitization goals. By combining telecommunications infrastructure with vehicle operational management systems, Salam and KAROOOOO intend to provide scalable mobility tools for enterprise and commercial entities operating across the Kingdom.
