STC Group unveiled a new brand identity for its systems integration business, rebranding Giza Systems as pulse by solutions. The move aims to strengthen digital integration across the group’s operations and expand its regional presence in systems integration and technical solutions.
The new brand reflects the company’s evolution following STC Group’s acquisition of Giza Systems in 2022 for $158 million. Giza Systems had operated as a systems integration firm since 1974, operating for approximately five decades before joining the STC portfolio. Now operating under solutions by stc, the group’s digital arm, pulse by solutions functions as a primary enabler for delivering advanced systems integration services across the Middle East and North Africa region.
Strategic Integration Within STC Group
Engineer Omar Al-Nemani, chief executive officer of solutions by stc and chairman of pulse board, said the new identity represents an advanced level of operational integration within the group. He noted that consolidating pulse’s expertise in telecommunications, information technology, and systems integration under a single brand strengthens the group’s competitiveness in regional markets. The rebranding accelerates value delivery in line with the group’s strategic directions.
Engineer Ahmed Al-Harrani, chief executive officer of pulse by solutions, stated the new identity marks the company’s transition to a phase of regional expansion. Operating under solutions by stc’s umbrella and within the broader STC ecosystem enhances the company’s institutional capacity to execute large-scale strategic projects. The company continues focusing on digital systems integration, critical infrastructure, and operational efficiency improvements across various sectors.
Digital Transformation and Operational Focus
Pulse by solutions emphasizes enabling seamless connectivity between operational systems and data platforms. The company delivers solutions that support business sustainability across the Middle East and Africa, addressing infrastructure modernization and digital transformation needs. Security and operational efficiency drive its approach to systems integration, ensuring organizations can connect legacy and modern technologies effectively.
The rebranding reflects alignment in vision and operational objectives across STC’s ecosystem. It positions the group as a digital transformation enabler in the region, expanding its service offerings in systems integration and digital solutions across its operating markets. This strategic move supports STC’s broader portfolio of technical and telecommunications capabilities in the Gulf and broader Middle Eastern markets.
Regional Market Positioning
The transition to pulse by solutions strengthens STC Group’s position as a systems integrator serving regional clients. The unified brand brings together decades of technical expertise, infrastructure knowledge, and telecommunications background. By consolidating these capabilities under a single identity, the company aims to deliver integrated solutions that address the growing demand for digital infrastructure and business system modernization across the region.
