Augmented Reality

Snap Inc. has partnered with the Esports Foundation to launch interactive AR experiences and creator content for the Esports World Cup 2026 in Paris.

Snap and AR Lab have launched a new AI-powered creative studio that turns live football moments into Snapchat filters and lenses in under six hours.

Snap Inc. has launched its new SPECS AR glasses, a standalone wearable computer priced at $2,195 that brings spatial computing to everyday life.

Snap launches Snap Souq, an AR experience inspired by Saudi souqs for Ramadan. The feature engages 25 million Snapchat users in the Kingdom.

Snap’s AR Ramadan Mall enters its fifth year with five new districts for enhanced discovery. Eleven brands participate across Luxury, Automotive, and more categories during Ramadan.

Snap Inc. reveals how Ramadan 2026 Snapchat trends are transforming consumer behavior in UAE and KSA, with 40% planning earlier and 93% seeking creative tools for the Holy Month.

Snap Inc. establishes Specs Inc. as a standalone subsidiary, preparing to launch revolutionary AR eyewear that integrates digital experiences into the real world while keeping users present in the moment.

Snap Inc. and Business of Fashion unveil groundbreaking report on GCC fashion and beauty trends, highlighting how AR and cultural storytelling are reshaping luxury consumer engagement.

Snap Inc.’s AR Ramadan Mall reached 16.8 million users in its 2025 edition, generating 250 million impressions and marking four consecutive years of culturally inspired AR shopping experiences.

Snap Inc.’s AR Ramadan Mall achieved remarkable success in 2025, reaching 16.8 million users and generating 250 million impressions across the MENA region.

Natural History Museum Abu Dhabi partners with Snap Inc. to launch immersive augmented reality experiences that bring 13.8 billion years of natural history to life through Snapchat’s AR technology and next-generation Spectacles.