Nissan Saudi Arabia

Nissan X-Trail celebrates its 25th anniversary with 8.1 million units sold globally and over 51,000 units sold in Saudi Arabia in the past five years.

Nissan Saudi Arabia launches custom Fortnite map inspired by the Tat’ees Championship, bringing traditional Saudi dune driving culture to the digital gaming world.

KONE has been recognized as a Top Employer 2026 in Saudi Arabia by Top Employers Institute, reflecting its commitment to people strategy and employee development. The certification highlights KONE’s structured approach to talent acquisition, learning, diversity, and workplace wellbeing in one of the region’s fastest-growing markets.

Sony launches the LinkBuds Clip open earbuds in Saudi Arabia, featuring an innovative always-on clip design that lets users hear music and their surroundings simultaneously. These stylish earbuds combine premium sound quality, advanced call features, and all-day comfort, available from February 2026 at SAR 799.

stc Group has been named the strongest brand in the Middle East and the most valuable telecommunications brand in the region by Brand Finance. The company also ranked third globally as the strongest telecom brand and ninth as the most valuable, reflecting its growing international stature and commitment to digital transformation.

Riyadh Season attracts 14 million visitors, confirming its status as a leading global entertainment destination. The season’s diverse events and experiences contribute to Saudi Arabia’s growing entertainment sector.

Two hundred students are competing in the Ibda’a 2026 Science and Engineering Fair for a chance to represent Saudi Arabia internationally. The event showcases innovative projects and promotes a culture of research and innovation.

Saudi Arabia is actively pursuing AI partnerships with global tech leaders to enhance its digital economy. Minister Al-Swaha met with executives from ServiceNow, Nokia, Apple, and Snowflake to discuss collaborations in AI, automation, cloud computing, and data solutions.

The H&K Cycle Club from East London embarks on their fifth consecutive 550km desert ride from Mecca to Medina, aiming to surpass £1 million raised for children with heart defects in Africa. Club head Shamsul Abdin recently received an MBE for his charitable work.

SDAIA announces ICAN 2026, featuring workshops from Google Cloud, IBM, AWS, Stanford University, and 50 global organizations. The conference runs January 28-29 in Riyadh, focusing on AI capacity building and practical applications.

Saudi Arabia’s Digital Government Authority launches the Digital Excellence Program to elevate government entities’ digital maturity and implement global best practices in digital transformation, supporting Vision 2030 objectives.

Coursera study reveals 91% of students and educators in Saudi Arabia report positive impact of AI in higher education, with 86% of students experiencing improved grades. However, 77% recognize the need for stronger frameworks to integrate AI responsibly.

Bupa Arabia has successfully transformed over 3 billion steps from 20,000 participants into tangible healthcare support through an innovative CSR initiative. The program converts daily physical activity into treatment, rehabilitation, and awareness programs for people with disabilities and cancer patients across Saudi Arabia.

A new study reveals autism prevalence in Saudi Arabia is 1.70-1.75%, nearly three times higher than previously reported. The research by Prince Mohammed Bin Salman Autism Program and Arthur D. Little provides crucial data for healthcare planning aligned with Vision 2030.

ITC Infotech inaugurates its Digital & AI Engineering Hub in Riyadh, Saudi Arabia, marking 15 years in the Middle East. The new facility will focus on AI-led innovation, cloud solutions, and digital transformation aligned with Saudi Vision 2030.

Nissan Saudi Arabia and the Hail Region Development Authority concluded the “Winter in Hail” experience, a three-day initiative showcasing Nissan SUV capabilities across diverse terrains while exploring the region’s cultural heritage and natural landmarks.