Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.
Mustang Mach 1 Returning for 2021 Model Year As Limited-Edition Pinnacle of Style, Handling and 5.0-liter V8 Performance
With speed, style and a name that embodies both, Ford today announces the Mustang Mach 1 is roaring back to life this year. The iconic fastback coupe that debuted during the first golden era of muscle cars in the late-1960s now returns for global Mustang enthusiasts looking for the epitome of naturally aspirated 5.0-liter V8 […]
Lincoln Aviator Presidential Takes on Bumps and Dips, Turning Every Trip into a Refined Journey
Road trips and every day driving can easily turn into a tiring journey, especially when the roads get a little rough. But with intuitive technology such as Lincoln-first Adaptive Suspension with Road Preview debuting in the all-new Aviator, a road trip can become an inspiring journey of effortless travel. Lincoln’s advanced Adaptive Suspension in the […]
Nissan unveils transformation plan to prioritize sustainable growth and profitability
May 28, 2020) Nissan Motor Co., Ltd. today unveiled a four-year plan to achieve sustainable growth, financial stability, and profitability by the end of fiscal-year 2023. The scalable plan, involving cost-rationalization and business optimization, will shift the company’s strategy from its past focus on inflated expansion. As part of the four-year plan, Nissan will […]
Help Your Lincoln’s Paint Pop from Garage Grunge to Showroom Finish
Occasionally your car needs a bit of pampering to keep it’s finish fine and overall looking great. Whether you take a Friday afternoon to do it yourself or a trip to the local service centre, keeping your car well maintained and looking its best will draw better resale prices down the road – a fact […]
Lincoln’s Lap of Luxury Can Still Be Your Sanity-Saving Sanctuary
Though the ability to getaway might escape us in the current climate, you’ll be pleased to know you can still find sanctuary; a repose from restless children, a break from lonely lockdown. The cabin of your car might not be the most obvious choice for a chance to defuse cabin-fever, but you’d be surprised how […]
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Nissan Saudi Arabia Shifts to Digital with Launch of New Services
Nissan Saudi Arabia has completely shifted its operations to digital, launching several online services to provide an uninterrupted customer experience during these challenging times. One such service is the new online car ordering service through its authorized dealer in the Kingdom, Petromin Nissan, to enable customers to order a new Nissan car and have it […]
Ford To Restart European Manufacturing Production With Enhanced Employee Protection Protocols In Place
Ford confirmed today that it intends to restart initial production at most of its main continental European vehicle and engine plants from May 4. Manufacturing will resume on May 4 in a phased approach at Saarlouis Vehicle Assembly Operations and Cologne Assembly Operations and Engine Plant in Germany; Valencia Vehicle Assembly Operations in Spain; and […]
Nissan invites all to #drawdrawdraw
It all starts with a single line. That is the message from Nissan’s global design team as it looks to connect a worldwide community of artists through the new #drawdrawdraw social project. Nissan is offering 23 newly created, downloadable coloring pages featuring beloved Nissan classic cars, current models, futuristic concepts and even some “cult classic” […]
With Its Greatest-ever Performance Lineup, Mustang Earns World’s Best-Selling Sports Car Title
This Mustang Day – the nameplate’s 56th birthday – Mustang can now celebrate two global sales crowns, earning world’s best-selling sports car and its fifth straight best-selling sports coupe title. Mustang is also America’s best-selling sports car of the last 50 years. “We’re proud of our growing Mustang stable and performance variants,” said Jim […]
COVID-19: Information on Nissan operations in Africa, Middle East, India region
In response to the continuing COVID-19 outbreak, Nissan has announced a temporary suspension to production in its Africa, Middle East and India region. This action follows the advice and guidance of respective national governments, and is being taken to safeguard the wellbeing of staff, customers and communities. The measures taken are as follows: Production at […]
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Packing a Ford Ranger Pickup for the Great Outdoors
It has been said that no plan survives first contact with adversaries – and, in off-roading, the same can be said for any load not properly secured in the cargo bed of your truck when encountering rough terrain. While you may get away with stuffing equipment and toys into the tray of your truck […]
Strong 2019 Sales Figures Pique Interest in Lincoln, Which Forecasts Even Greater Growth for 2020
Lincoln’s popularity in the region continues to rise, as it reports a 16 per cent increase in 2019 sales over the preceding year, equating to a four percent share of the premium segment. Growing brand awareness, excellent regional distributor engagement, continued investments in facilities, and a growing lineup of luxury vehicles and services have no […]
The All-New 2020 Lincoln Aviator: Available in Showrooms Now
– Now taking flight at Mohamed Yousuf Naghi Motors, the all-new Lincoln Aviator has arrived, bringing Lincoln’s design vision to life, elevating beauty and performance in the brand’s newest three-row premium large SUV. The Lincoln Aviator comes packed with advanced technologies that let the luxury SUV kneel to greet you and scan the road ahead […]
All-New Ford Edge ST: What Happens When You Press the S-Button?
For drivers who enjoy a spirited run over their favourite roads, the all-new Ford Edge ST comes equipped with the right tools for the job. The twin-turbocharged EcoBoost V6 produces an impressive 335 horsepower and 515 Nm torque, and feeds all of that power into the tarmac via its eight-speed automatic transmission and its […]
Ford Develops 3D-Printed Locking Wheel Nuts to Help Keep Thieves at Bay
Ford engineers in Europe have come up with a novel and innovative way of designing anti-theft locking wheel nuts using 3D printing technology. Together with EOS, a leading supplier for high-end solutions in additive manufacturing, Ford has created locking nuts with contours based on the driver’s voice. Like an iris scan or a fingerprint, a person’s […]
The BMW Group at the Consumer Electronics Show (CES) 2020 in Las Vegas.
taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future. The premium carmaker’s presence at CES 2020 can be summed up by the hashtag #ChangeYourPerception. At its heart is the company’s firm conviction that a change […]
Strong pace potential for Nissan e.dams in opening Formula E rounds
Nissan e.dams showcased strong pace in the opening rounds for season six of the ABB FIA Formula E Championship this weekend. Nissan is entering its second season of Formula E competition after becoming the first Japanese manufacturer to join the all-electric street racing championship last season. After taking its first victory in the final […]
SAP and Mercedes-Benz EQ Formula E Team Power Up Their Technology Partnership
SAP SE (NYSE: SAP) today announced that the Mercedes-Benz EQ Formula E Team is using the SAP HANA® platform and the SAP Sports One® solution for season six of the ABB FIA Formula E Championship. The Mercedes-Benz EQ Formula E Team will make its debut at the first race of the season in Diriyah, Saudi […]
New Look, More Power and More Technology for Reinvigorated Ford Ranger Pickup
The 2020 Ford Ranger is ready for adventure and packed with driver-assist technologies to enable easier driving both on and off-road. Ranger builds on Ford’s more than 100-years of expertise in forging tough and capable trucks. It has been designed, built and tested to meet the Built Ford Tough standards, and is now sold […]
Nissan e.dams heads into new Formula E season with updated powertrain
Nissan e.dams has not only updated its livery for season six of the ABB FIA Formula E Championship – but revamped the race car’s powertrain for the upcoming challenge. The season kicks off on Nov. 22 and 23 at the Diriyah circuit in Saudi Arabia. The upcoming double-header weekend marks the first races for Nissan […]
Driven by Confidence: All-New Lincoln Aviator Takes Flight in the Middle East
The all-new 2020 Lincoln Aviator – arriving in Saudi Arabia this January – comes packed with advanced technologies that let the luxury SUV kneel to greet you, and scan the road ahead to glide through an uneven pavement. The three-row, premium large utility vehicle elevates Lincoln’s design vision while delivering on tenets of beauty, […]
All-New 2020 MY Ford Taurus Launches in the GCC, Boasting Class-Leading Levels Of Comfort, Technology And Safety
With a new look, class-leading levels of comfort and refinement, and the very latest in Ford’s active and passive safety features, the all-new 2020 Ford Taurus delivers more of what large sedan buyers in the GCC really want. Ford’s flagship sedan has been completely redesigned, with a major focus on refinement, safety and practicality […]