Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.
SCANIA AND GCC OLAYAN LAUNCH NEW TRUCK GENERATION IN THE KINGDOM OF SAUDI ARABIA
Scania, the world’s leading provider of transport solutions, has announced its new and complete truck range in Saudi Arabia, together with GCC Olayan, the exclusive distributor of Scania in the Kingdom since 1981. Scania’s new truck generation is extending its offering. With its unique modular system, it can now supply more performance steps, connectivity, and […]
Audi turns the car into a virtual reality experience platform at CES
Audi redefined in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand presented a technology that adopts virtual content to the movements of a vehicle in real-time: If […]
Nissan lights up the 14th Hail Nissan International Cross
After renewing its sponsorship agreement of the Hail Nissan International Rally during a ceremony held in Hail, and attended by His Highness Prince Abdullah Bin Khalid Bin Abdullah AlSaud, Assistant Chief of the High Commission for the Development of Hail, in December of last year; Nissan reaffirms its commitment to the exciting event as the […]
Ford’s Desert Driving Tips, Episode 6 Getting Out of Sticky Situations
The desert is an enjoyable place to drive but the risk of getting stuck is omnipresent. It happens, and it happens to even the most experienced drivers from time to time. Your turn will come, and having a decent grasp of a few basic techniques will have you back underway before you know it. In […]
Nissan Saudi Arabia Electrifies SIMS 2018
Nissan today unveiled the all-new Nissan Altima at the Saudi International Motor Show in Jeddah. The mid-sized sedan brings excitement to the segment with expressive styling, an uplifting interior and two new powerplants, as well as Nissan Intelligent Mobility features. The all-new Altima goes on sale in the Kingdom of Saudi Arabia in February 2019. […]
Nissan kicks off Formula E campaign as firstJapanese manufacturer in Saudi Arabia debut
The Nissan e.dams team has kicked off its electric street racing challenge when the ABB FIA Formula E championship began its fifth season of competition this week. Swiss former series’ champion Sebastien Buemi and his newly announced British teammate Oliver Rowland drove on the 2.495-kilometer, 21-turn street circuit in Ad Diriyah, near the Saudi Arabian […]
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Ford Releases 2019 Trends Report; Explores Shifting Behaviours and the Power of Change
Self-driving cars are a hot topic today, but if you had to choose would you rather your children ride in an autonomous vehicle or drive with a stranger? You may be surprised to learn that 67 per cent of adults would opt for the self-driving car. That insight is one of many revealed in the […]
Ford’s Desert Driving Tips, Episode 5 Avoiding Sticky Situations
Desert driving is all about banking experience – novice drivers will learn a lot on their first venture into the dunes – and a few basic tips will help reduce the likelihood of getting stuck. In the fifth Desert Driving Tips video, Ford’s Desert Driving experts agree that the ignominy of getting stuck can be […]
New Markets, New Initiatives, and Newly-Licensed Drivers: Ford’s Driving Skills for Life Trains In Excess of 1,600 Motorists Throughout the Middle East and Africa in 2018
Ford Driving Skills for Life has wrapped up a successful 2018 having added programmes in two new markets – Morocco and Madagascar – as well as having launched a history-making women-only programme in Saudi Arabia, and reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa. Providing free training and […]
Journalists test drive the Audi e-tron in Abu Dhabi
On September 17, Audi presented its first all-electric series-production model to the world public. In Abu Dhabi, capital of the United Arab Emirates, journalists are now getting behind the steering wheel of the Audi e-tron and experiencing the full-size SUV on test drives. Their route is taking them from Masdar City, one of the world’s […]
Ford’s Desert Driving Tips, Episode 4 Driving Safely in the Desert
The wide-open desert is the perfect playground for off-roaders but there are a few things to bear in mind when venturing into the dunes as part of a group for the first time. Pacing and spacing is the subject of the fourth episode of Ford’s Desert Driving Tips series – and mastering both will make […]
New star in the movie capital – the Audi e-tron GT concept
The brand with the four rings is presenting one of the stars of the 2018 Auto Show in the movie capital Los Angeles. With the electric powered Audi e-tron GT concept a four-door coupé is making its debut as a show car. The volume-production counterpart is set to follow in around two year. The next […]
The 2018 Ford Expedition’s Sand Mode Secrets: Ford’s First Full-Sized SUV with Terrain Management System, Developed with Middle East Drivers in Mind
For Middle East owners with an eye on the great outdoors, the all-new Expedition’s four-wheel-drive and Terrain Management System opens the region’s remote reaches to adventure for the entire family. Ford Expedition has always put families first, with class-leading levels of comfort, safety and convenience and now – with its superior off-road ability plus a […]
Ford’s Driving Skills for Life for Her Returns to Effat University to Help Female Students in their History-Making Journey to Drive Change in the Kingdom
Women in Saudi Arabia say that strictly enforced traffic laws would help make roads safer, and that self-parking technology is a top priority for them when shopping for a new car. The revelations came during a Twitter poll that targeted Saudi women, ahead of Ford’s return to Effat University in Jeddah for the second running […]
Abt and di Grassi test new Audi e-tron FE05
All eleven Formula E teams recently met for the official pre-season tests of the racing series in Valencia. This is the only comparison with the competition before the ABB FIA Formula E Championship starts its new season in mid-December on the occasion of the test Audi unveiled the liveries of Daniel Abt and Lucas di […]
SAP Marks Middle East Debut of One of World’s Smartest Concept Vehicles at GITEX
SAP saw strong success in marking the Middle East debut of one of the world’s smartest concept vehicles at GITEX, showcasing its vision of the future of mobility and urban transportation. The connected vehicle’s chassis and pod can be re-arranged for smart taxi fleets, and how connected logistics and waste management are revolutionizing the Smart […]
Cell Phones, Sporting Goods, and Soon, Cars: Ford Innovates with “Miracle” Material, Powerful Graphene for Vehicle Parts
It’s in cell phones and even some sporting goods – and so on, for the first time in automotive, it will be under the hood in Ford vehicles. Ford Motor Company is announcing the use of graphene – a two-dimensional nanomaterial – in vehicle parts. Graphene has recently generated enthusiasm and excitement in the automotive […]
Huawei and Audi Announce Joint Innovation in L4 Automatic Driving
Huawei and Audi show their plans of cooperation in the field of intelligent connected vehicles (ICV), featuring the new Audi Q7 as a demonstration of this state-of-the-art technology. Saad Metz from Audi (left) and William Xu (right) from Huawei at the ceremony Executive Vice President of Audi China R&D Saad Metz commented on the German […]
The Ford F-150 Raptor: Your Ultimate Partner for Off-Road Adventure
Great vehicles inspire great adventure – and the Ford F-150 Raptor is the perfect tool for thrill-seekers and wanderlusters looking to explore corners of the region that lie beyond the reach of ordinary off-roaders. With more horsepower and torque than any other truck on the market, the F-150 Raptor’s benchmark dependability and capability in extreme […]
Bespoke Customer Service Drives Alghanim Auto’s Commitment to Deliver the Lincoln Experience to Customers in Kuwait
As part of its continued commitment to growing the Lincoln automotive luxury brand in Kuwait, Alghanim Auto, Lincoln’s official local distributor, has recently concluded the delivery of The Lincoln Way training to its team. The Lincoln Way is the expression of Lincoln’s style and substance – a suite of enhanced client experiences designed to set […]
Ford Introduces Its 2018 Warriors in Pink Models of Courage in Support of Breast Cancer Awareness Month Across Middle East & North Africa
October 1 marks the start of Breast Cancer Awareness month, and this year Ford continues profiling the stories of outstanding Models of Courage to help promote the importance of early detection in successfully beating the disease in the Middle East and North Africa region. Warriors in Pink, the breast cancer awareness campaign powered by Ford, […]
RENAULT-NISSAN-MITSUBISHI AND GOOGLE JOIN FORCES ON NEXT-GENERATION INFOTAINMENT
Renault-Nissan-Mitsubishi and Google today announced a technology partnership to embed the Android operating system in vehicles sold by the world’s leading automotive alliance, providing intelligent infotainment and customer focused-applications across multiple models and brands, scheduled to start in 2021. Under the technology partnership, vehicles sold by the Alliance members in many markets will utilize Android, […]