Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.

New Lincoln Director for the Middle East to Drive Luxury Automotive Brand’s Ambitions in the Region
Lincoln announces the appointment of Sarah Rae to the position of Director, Lincoln Middle East, replacing Alex Schaeffer, who repatriates repatriated to Dearborn, Michigan, to take up a new position in Ford Motor Company. In her new role, Rae will lead Lincoln’s operations in the Middle East as the luxury automotive brand continues to expand […]

Electrifyingly fun to drive: the Audi e-tron
The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings. The company presented its sporty full-size SUV – which is suitable for everyday use – to the world for the first time in San Francisco last night. Standing still or on the move, the Audi e-tron […]

Mobility without boundaries: Audi e-tron Charging Service completes range of charging options
The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. The Audi e-tron Charging Service will be part of a broad-based offering for charging and provides Europe-wide access to the public charging infrastructure. Audi’s […]

Fuel Efficiency and Performance: We Want the Best of Both Worlds say Ford’s Social Media Followers in the Middle East
When it comes to buying a new car, more than 60 per cent of Middle East consumers say that fuel efficiency is more important than power. That’s just one conclusion in a survey of thousands of people in eight countries across the Middle East and Levant which Ford Middle East conducted via Twitter recently. It […]

NISSAN STRENGTHENS FORMULA E PARTNERSHIP WITH STAKE IN E.DAMS
Nissan has strengthened its partnership with e.dams by purchasing a stake in the championship-winning racing organization, ahead of Nissan’s debut in the ABB FIA Formula E electric street-racing championship. Nissan is joining Formula E as the first Japanese carmaker to participate in the innovative series and as the global leader in electric cars, with more […]

Mohamed Yousuf Naghi Motors Co. Joins Ford Distributor Network in Saudi Arabia
As part of its ongoing efforts to develop its distributor network and further enhance customer reach in the region, Ford Middle East today announces the appointment of Mohamed Yousuf Naghi Motors Co. (MYNM), as a second distributor for the Ford brand in Saudi Arabia, joining existing distributor Al Jazirah Vehicles Agencies Co. Mohamed Yousuf Naghi […]

Hacks and Helping Hat-Tips to Stay Cool, Calm and Collected on a Road Trip, from Ford
Be it a regular two-day weekend, or an extended staycation a few hours away by car, it’s hard to beat the excitement of hitting the open road on your way to invaluable family time. Of course, any extraordinary journey often requires perfect planning and prior preparations, and at the height of summer, keeping cool under […]

Nissan begins production of Nissan Navara in Cordoba, Argentina
Nissan has delivered on its promise to Argentina by announcing the start of production of its Nissan Navara pickup in Cordoba, Argentina. Representatives of the Argentine government and Nissan executives attended a ceremony this morning to officially kick off production and present the first Nissan Navara assembled in the country.The ceremony was honored with the […]

Buy Your Dream Ford, We’ll Pay for Your License: Al Jazirah Vehicles Agencies Co Helps Welcome New Female Customers to the Driver’s Seat
Al Jazirah Vehicles Agencies Co., the Ford and Lincoln distributor in Saudi Arabia, has announced an exclusive offer for its female customers: purchase any new Ford model from one of its showrooms, and the company will pick up the bill for your new driver’s license. The offer runs until September 30 and will cover up […]

Over 40 New Features and Driver-Assist Technologies, Class-Exclusive Functionality and Best-in-Class Capability, Make Ford Expedition a Slam Dunk for Large SUV Buyers
With more than 40 new features and driver-assist technologies, the new generation Ford Expedition is even more comfortable during short and long modern family adventures. Redefining the full-sized SUV segment with its all-new design inside and out, unique smart technologies, more power for drivers, and extensive driver-assist technologies, Expedition personifies class-exclusivity best-in-class capability. “Ford continues […]

Exclusive Nissan GT-R50 by Italdesign set forworld debut at Goodwood
The Nissan GT-R50 by Italdesign will make its world debut at the Goodwood Festival of Speed in Chichester, England, on July 12. The first-ever collaboration between Nissan and Italdesign, the GT-R50 prototype shown at Goodwood could become the blueprint for an extremely limited run of hand-built production vehicles. The vehicle commemorates the 50th anniversaries of […]

Ford Delivers on its Promise to Gift Saudi Woman Her Ultimate Dream Car: a 2018 Ford Mustang GT Convertible
Just two weeks after Saudi Arabia lifted its ban on women driving, Ford has delivered on its promise to gift retired university English literature professor, Sahar Hasan Nasif, her dream car – a 2018 Ford Mustang GT convertible finished in stunning Triple Yellow Tri-Coat. Sahar was the guest of honor at a ceremony in Jeddah, […]

Volvo Car Mobility launches mobility brand M
Volvo Cars, the premium carmaker, today launches M, a new brand that will expand the company’s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app. Moreover, M will learn about its user’s needs, preferences and habits, personalising the customer relationship. It will debut in Sweden and the US in […]

Continental Announces 2019 Middle East Arrival for New Digital Tyre Monitoring Platform ContiConnect™
Continental, the leading automotive, tyre and technology company, has announced that its new digital tyre monitoring platform for commercial fleets, ContiConnect™, is set to be introduced in the Middle East by 2019. This efficient solution for remote tyre monitoring helps fleets to maximise efficiency and sends alerts if tyre pressure deviates from the defined value. […]

Nissan Saudi Arabia’s #SheDrives Campaign Wins Gold at Cannes
Nissan Saudi Arabia was awarded PR Gold Lion Award at Cannes Lions International Festival of Creativity for the #SheDrives Campaign, which was launched at the beginning of 2018. The campaign celebrated the Kingdom of Saudi Arabia’s historic decision to grant women driver’s licenses with Nissan Saudi Arabia offering a group of women a chance to […]

Al Jazirah Vehicles Agencies Co Prepares Its Riyadh Al Takhassussi Branch to Welcome Female Ford Customers
Al Jazirah Vehicles Agencies (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, is ready to welcome female customers and their families at its upgraded facility in Riyadh’s Takhassussi Street.Crafted as a one-stop-shop for female customers in a warm family environment, the Takhassussi showroom is conveniently located in Riyadh’s Mohammadia area, near many of the […]

2018 Model NISSAN GT-R NISMO GT3 to go on Sale
Nissan Motorsport International Co., Ltd. (NISMO) is releasing its 2018 model of the NISSAN GT-R NISMO GT3, which is based on the NISSAN GT-R (R35) NISMO and conforms to FIA GT3 regulations. (Build-to-order / delivery to begin from around January 2019) NISMO launched the NISSAN GT-R NISMO GT3 in 2012 and has been supplying it […]

Saudi Female Journalists Get a Taste for Automotive Writing with Ford in Dubai
Ford Middle East and Africa has welcomed two Saudi female journalists into the world of automotive journalism as the Kingdom of Saudi Arabia begins its countdown to the lifting of the ban on women driving. Layan Damanhouri from English daily Saudi Gazette and Nawal Turki AlJabr, head of the Ladies’ Section at Al Riyadh Arabic […]

Boeing and Turkish Technic Announce Global Fleet Care Supplier Agreement.
Boeing and Turkish Technic Inc., the maintenance, repair and overhaul (MRO) arm of Turkish Airlines, announced signing of a Global Fleet Care supplier agreement. Turkish Technic is now a strategic Boeing supplier for line maintenance, heavy maintenance of airplanes, component service and repair. Boeing and Turkish Technic will collaborate together in the training and certification […]

Ford Launches 2018 Edition of Conservation and Environmental Grants, Coinciding with World Environment Day, With a Prize Pool of $105,000 Across MENA
Coinciding with World Environment Day on June 5, Ford Motor Company today launched the 17th edition of its Conservation and Environmental Grants program, with $105,000 made available to successful entries from around the Middle East and North Africa region. World Environment Day is the United Nation’s most important day for encouraging worldwide awareness and action […]

Intertek awards Premier Motors with Five ISO Certifications in Abu Dhabi
UAE – Intertek, a leading Total Quality Assurance provider to industries worldwide, is pleased to announce that it has awarded Premier Motors, one of the foremost automotive dealerships in Abu Dhabi, with five International Organization for Standardization (ISO) management systems certifications. The certifications cover Environmental Management, Occupational Health and Safety, Energy Management, Business Continuity and […]

From Jeddah to Taif… Nissan Ignites Excitement through a True Test of Nissan Crossover Cars
Nissan Saudi Arabia opened the door to journalists and media to experience its new cars during an event it held in Jeddah city, which lasted for two days, giving them the chance to test-drive its cars in a unique trip to Taif City to get to know the capabilities and specifications of the new generation […]
