Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.
TikTok calls on users to #CelebrateMom this Mother’s Day through a dedicated filter set to Hussain Al Jassmi’s latest tune Ommi Janna
The platform brings families closer, inspiring heartfelt content as users share just how much their mothers mean to them, by celebrating favourite memories, phrases, talents and more Riyadh, KSA, 20 March 2022: TikTok is pulling out all the stops this Mother’s Day to help users show the women they care about most just how important […]
IBM bolsters investments in the Middle East and Africa with the launch of Client Engineering
New Client Engineering teams will deliver an enhanced client experience focused on co-creation, technical eminence, and speed Teams will be located in Saudi Arabia, UAE, Turkey, and South Africa Riyadh, Saudi Arabia – March 16, 2022: IBM (NYSE: IBM) today announced the launch of its Client Engineering team in Middle East and Africa (MEA) for clients and business partners. […]
Social media and influencer marketing to change marketing expenditure in the Middle East, says Report
Over 78% of organisations plan to increase their social media budget according to Meltwater Report 2022 Dubai, 14 March 2022 Social media and influencer marketing have changed the marketing budgets in the private and public sector in the Middle East, according to Meltwater Report 2022. One of the first companies to offer social listening and […]
Snapchat and Expo 2020 Dubai invite visitors to explore the power of Connections across the physical and digital worlds
The interactive augmented reality experience celebrates Dubai’s unique role in connecting the world, and brings to life the Expo theme of ‘Connecting Minds, Creating the Future’ through a cross-cultural collaboration Dubai, UAE, 14 March 2022: Visitors to Expo 2020 Dubai are being invited to explore a new series of physical and digital experiences that celebrate […]
ANGHAMI REBRANDS ON THE BACK OF LANDMARK NASDAQ LISTING
First Arab tech company to float on the US stock exchange unveils striking new brand positioning and identity Spectacular projection of new logo with Anghami’s new partner global megastar Amr Diab lights up the Burj Khalifa in celebration of new positioning, visual identity and creative campaign Abu Dhabi, UAE – March 14, 2022: Anghami Inc. […]
Alshaya Group and UN-Habitat ink Memorandum of Understanding on sustainable development
13 March 2022: Alshaya Group, one of the world’s leading international franchise operators and United Nations Human Settlements Programme (UN-Habitat) have signed a Memorandum of Understanding (MoU) for attaining sustainable development. The MoU, covers all GCC and Arab cities, was signed between Alshaya Group and Dr. Erfan Ali, Regional Representative Arab Region ROAS at UN-Habitat. […]
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MBC Media Solutions and Snap Inc. partner to bring popular shows and exclusive content to the platform
Middle East audiences can expect to see more of their favourite exclusive MBC and Al Arabiya TV shows on Snapchat this year Dubai, UAE, 9 March 2022: MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has announced a new partnership with Snap Inc. to bring more exclusive MBC GROUP content to Snapchat. The […]
Häagen-Dazs celebrates International Women’s Day across global markets shining the spotlight on #IWD2022 #WomenWhoDontHoldBack
From renaming several iconic flavours after inspiring women, encouraging women to nominate and celebrate other women’s successes, Häagen-Dazs takes its successful International Women’s Day campaign across the world covering KSA, Kuwait, Qatar, UAE, China, France, Spain, Mexico, Panama, Puerto Rico, Taiwan, Hong Kong 24 trailblazers across the globe share their inspirational journeys as part of […]
W7Worldwide video pays tribute to women on International Women’s Day #IWD2022
W7Worldwide for Strategic and Media Consulting has released a short video clip on the occasion of International Women’s Day, which is celebrated every year on March 8. The one-minute-two-second video highlights the role of women in the success and development of the people in their lives, and of society at large. (Check the video here: […]
UBER REVEALS FEMALE PARTICIPATION IN KSA’S LABOR FORCE CROSSED 36% IN 2021, A DECADE EARLIER THAN THE 2030 TARGET# IWD2022
According to a commissioned study on how Wusool empowered working Saudi women: Riyadh, KSA, March 8th 2022: Uber has announced today the results of a recently-commissioned study to measure the 4-year impact of the “Wusool” program, an enhanced mobility partnership that was co-launched with Saudi Human Resources Development Fund (HRDF) in Saudi Arabia in 2017 […]
GoDaddy shares six tips to help female entrepreneurs start their businesses! #IWD2022
Get inspired this year on International Woman’s Day From business consultants and life coaches to small bakery owners and start-up CEOs, to side-hustlers and everything in between, more women are taking the digital lane to achieve entrepreneurial success. And while the old adage ‘take the leap and the net will appear’ can spur entrepreneurs to […]
Virgin Mobile KSA: Women are key contributors to the success of the Kingdom’s digital transformation #IWD2022
Riyadh, Saudi Arabia – March 7, 2022: As the world is celebrating International Women’s Day under the theme #BreakTheBias, where people globally are posing with their arms crossed to show commitment to calling out bias and smashing stereotypes, Virgin Mobile Saudi Consortium LLC highlights the important role women are playing in this Fourth Industrial Revolution. […]
Vatika Voices Empowers 1000 Arab Women to Launch Successful Businesses this Women’s Day #IWD2022
Vatika’s recent campaign with Entreprenelle encourages a thousand Arab women to find their voices and live their natural best through skill enablement courses Dubai, United Arab Emirates, 7th March 2022: Vatika Voices, a unique campaign designed by the leading hair care brand Vatika along with Entreprenelle, a social development & business impact organization, in December […]
Chatbot Messaging App Accesses to Reach 9.5 Billion Globally by 2026; Driven by Online Retail Growth
A new Juniper Research study has found that the total number of chatbot messaging apps accessed globally will increase from 3.5 billion in 2022 to 9.5 billion by 2026. This growth of 169% will be driven by the increasing adoption of omnichannel retail strategies by eCommerce players and the rising integration of chatbots within messaging platforms. The […]
Huawei joins forces with Manga Productions to introduce new and unique experiences
Dubai, UAE, 1 March 2022: Huawei Mobile Services (HMS) announced a strategic collaboration with Manga Productions, a subsidiary company of the Mohammed bin Salman MiSK Foundation, to provide users in the Middle East and North Africa (MENA), Spain, Germany, Italy, Indonesia, and India, with an immersive digital experience. The partnership allows users to discover Manga […]
TIKTOK PARTNERS WITH THE MEDIA REGULATORY OFFICE IN UAE TO RAISE AWARENESS OF DANGEROUS CHALLENGES & HOAXES
Online safety video series sees renowned creators from the world of stunts and online challenges highlight the risks in a real and relatable way 28 February 2022, Riyadh: In partnership with the Media Regulatory Office, of the Ministry of Culture and Youth in the UAE, TikTok has announced the launch of the biggest of its […]
Snap introduces special Lens in support of UAE Innovates 2022
UAE, February 28 2022: Snap Inc. is partnering with the UAE Prime Ministers Office and Mohammed Bin Rashid Center for Government Innovation (MBRCGI) to foster innovation and creativity across the nation at the recently launched UAE Innovates 2022. Leveraging its leading AR capabilities, the company has created a special Lens, as well as a national […]
Value fashion brand Twenty4 launches Spring ’22 collection, cites the season’s symbolism of revival as inspiration
The Spring 2022 Collection by Twenty4 embodies the exuberance of spring, its symbolism of hope and resurgence, and earthy hues, offering shoppers perfect clothing choices as they gear up for life after the pandemic. February 28th, Riyadh, Saudi Arabia: Twenty4, a leading value fashion brand in the GCC region and a BMA International subsidiary, has launched […]
REDTAG expands KSA footprint with new store launch in Muzahimiyah mall, accompanies it with opening offers.
REDTAG, the Middle East’s leading value fashion and homeware brand, has launched a new outlet in the Muzahimiyah Mall, located in the Riyadh province. The launch is followed by an opening offer of SAR-30 gift vouchers. February 28th, Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has launched a new retail store in […]
Nissan Saudi Arabia Promotes Car Safety through a Back-to-School Video
In line with Nissan KSA’s efforts to reinforce the Arabic Language to strengthen the national identity particularly for the young generation in Saudi Arabia JEDDAH, Saudi Arabia (February 23, 2022) – Since Arabic is the official language in the Kingdom and the mother tongue for Saudi natives, Nissan KSA has collaborated with Dreamrock entrainment, a […]
Snap to Allow Users to Change their Usernames
Empowering Snapchatters with the freedom of choice, the new feature will enable them to create a handle which resonates with their new selves Middle East, February 21, 2021: Snap Inc. recently announced that it will be launching Username Change, a highly anticipated feature allowing Snapchatters who may want to change their username to reflect their […]
1 million SAR worth raffle draw, free gifts and vouchers, REDTAG goes big for Saudi Founding Day celebrations
REDTAG, the Middle East’s leading value fashion and homeware brand, has launched its 3X Smiles campaign, adding to the Kingdom of Saudi’s maiden Founding Day celebrations with offers that bring not one but three reasons to smile. February 21st, Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has launched its 3X Smiles Campaign, […]