Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.

How customer care has evolved and why it should be a top priority for brands
By Shellie Vornhagen, Chief Experience Officer at Emplifi As the COVID-19 pandemic hit the world by storm, online shopping became increasingly convenient for consumers – so much that the UAE retail e-commerce market reached a record $3.9 billion in 2020, a 53% year-over-year increase, that is projected to grow by a compound annual growth rate to reach $8 billion by 2025. While this […]

88% of UAE residents are reconsidering social media, says Kaspersky
According to a new Kaspersky study, 88% of people across the United Arab Emirates of people are changing their attitude towards social media, due to its potential negative impact on mental health. As achieving a digital balance becomes a priority for more people, Kaspersky has partnered with Neil Tranter, a mindfulness teacher, to develop a dedicated meditation […]

TiE Women Global Finals to take place at GITEX 2021
Finalists of the TiE Women Global competition to present their business concepts at GITEX 2021 KSA – 13 October 2021 – TiE Global (TiE.org) and its Dubai chapter (TIE Dubai) have entered a trailblazing partnership with GITEX to host the 2021 TiE Women Global Finals, an initiative dedicated to helping women reach their full potential by empowering them with the […]

UN High Commissioner for Refugees commends 10 years of humanitarian partnership with the Saudi Fund for Development
The United Nations High Commissioner for Refugees Filippo Grandi received the CEO of Saudi Fund for Development (SFD) Sultan bin Abdulrahman Al-Marshad at the UNHCR HQ in Geneva, in presence of Saudi Arabia’s Ambassador to the United Nations in Geneva Dr. Abdul Aziz Al-Wasel, in recognition of a long-standing partnership of over 10 years between UNHCR […]

The ENTERTAINER is back and ready to shake up the industry with its brand new membership model!
Dubai, United Arab Emirates, 9 October 2021-(AETOSWire) Global digital lifestyle brand the ENTERTAINER announced a new membership model where members can enjoy a 12-month rolling membership! Now in its 20th year, the award-winning app is more relevant than ever. Keith Jaggard, Chief of Revenue B2C, at the ENTERTAINER, mentioned the ENTERTAINER is “all about its members! […]

L’ORÉAL UNVEILS ITS VISION FOR THE FUTURE OF BEAUTY AT EXPO 2020 DUBAI
Clichy, 29 September 2021 – As the official Beauty Partner, L’Oréal joins the Expo 2020 Dubai, to share its vision of the future of beauty. “The event’s theme of ‘Connecting Minds, Creating the Future’ is entirely consistent with our own sense of purpose to ‘create the beauty that moves the world’, an inclusive and responsible beauty […]

Alshaya Group and TikTok in world-first ‘brand camp’
28 September 2022, Riyadh: Alshaya Group, one of the world’s leading international franchise operators and TikTok, the leading destination for short-form videos, have joined forces to conduct a uniquely and exclusive virtual ‘brand camp’ for Alshaya’s marketing community. The camp was designed to help Alshaya marketers explore new ways to effectively engage with its customers. TikTok, […]

Tik Tok Celebrates Reaching One Billion Monthly Users
Riyadh, KSA – September 27, 2021: At TikTok, the platform’s mission is to inspire creativity and bring joy. Today, the platform is celebrating that mission and the global TikTok community. More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new. TikTok is […]

Alshaya Group Employees Celebrate Saudi Arabia National Day
Riyadh, Jeddah, Dammam: 26 September 2021: Alshaya Group was very proud to have the opportunity to celebrate Saudi Arabia’s National Day with its employees across the country. Last week, each of Alshaya’s regional offices in Dammam, Jeddah and Riyadh, developed an entertainment programme for the day, so that employees could enjoy celebrating National Day in style. […]

TikTok Showcases its Top Regional Creators in new Meet the Talent Live Event Series
The Meet the Talent Live sessions will take place every month on @TikTokMENA_Live Inviting the public to meet and get to know some of the talented creators who are re-writing the content rule book and pushing the boundaries of innovation on TikTok The first Meet the Talent session will be themed around food and will take […]

Twitter surprises the community on the eve of 91st Saudi National Day celebrations #SaudiNationalDay
The Saudi flag emoji was used 29.7 million times since last September Saudi Arabia — September 22, 2021 – As one of the most anticipated celebrations of the Saudi calendar, #SaudiNationalDay often sees people taking to Twitter to share their plans, experiences, and love of country, with 46% of Saudi audiences found to believe National Day celebrations […]

MOTF CELEBRATES SAUDI ARABIA NATIONAL DAY WITH AN EXCLUSIVE COLLECTION FOR THE MIDDLE EAST
On the occasion of the 91st Saudi National Day, MOTF launches an exclusive collection in the Middle East: MOTF Green Classic Collection. The collection is essentially in the noble color of green, which Arabs associate with peace, surrender, spirituality, and divine generosity; and therefore, wearable for joyful occasions, such as banquets and weddings. Complementary dark green, olive, or […]

Glittering line-up of global talent to perform at spectacular Opening Ceremony, welcoming the world to Expo 2020 Dubai
, Andra Day, Ellie Goulding, Lang Lang, Angelique Kidjo to open Expo Regional talent includes Mohamed Abdo, Ahlam Alshamsi and Hussain Al Jassmi Event on 30 September to combine cutting-edge tech and stunning performances JEDDAH, 21 September 2021 – An incredible roster of international, regional and home-grown talent is set to perform at Expo 2020’s Opening Ceremony, taking place […]

Saudi Citizen to Receive LG Electronics’ Righteous Person Award After Heroic Act
LG’s Global Social Contribution Award Comes to Saudi for The First Time Riyadh, 21 September, 2021 – After an act of incredible selflessness, a Saudi citizen is being recognized today for his valiant efforts after heroically protecting his community. Mohammad Al Alit is a Saudi citizen residing in Dammam city with his family of six, working […]

Spotify Celebrates Saudi National Day with Patriotic playlist
“Ana El Saudi” is the playlist bringing the East, West and Central regions together with a unique selection Saudi National Day is almost here! The country celebrates its 91st national day, and there is no better way of celebrating it than through music. Spotify’s “Ana El Saudi” playlist brings together some of the finest male and […]

Celebrate Saudi Arabia’s historical treasures and future ambitions with Snapchat this National Day
Snapchat celebrates the heritage of Saudi Arabia with a world-first national Snap Map plus other augmented reality activations Riyadh, Saudi Arabia, September 21, 2021: To mark this year’s Saudi National Day, Snap Inc. is launching a first-of-its-kind activation in the region. Snapchat’s 19.5 million monthly active users across the Kingdom, as well as its global Saudi […]

GUINNESS WORLD RECORDS 2022 DISCOVER YOUR WORLD
Guinness World Records reveals this year’s record-breakers from around the world and the inspirational stories and incredible feats behind their successes The new edition is available in stores and online on 16 September, 2021 London, UK – 16 September 2021: GUINNESS WORLD RECORDS (GWR), the global authority on record-breaking achievements, reveals the record-holding stars of GUINNESS WORLD […]

Step up your social media game with the most stunning camera phone HUAWEI nova 8 and its 64MP AI quad-camera
September 16th , Riyadh Saudi Arabia: Today’s social media is heavily centred around photos and videos, which can be daunting if you are looking to step up your social media profile and photography/videography aren’t your strong suite. Sure, you can invest in a professional camera setup, but that is probably going to cost you a lot and it […]

Expo 2020 Dubai to welcome millions of visitors from across the world safely and responsibly with enhanced measures for entry #EXPO2020
Jeddah, KSA – 16 September 2021 – Amid renewed demand for international travel as Expo 2020 Dubai prepares to welcome millions of visitors to the largest global gathering since the start of the pandemic, organizers have announced enhanced entry measures to ensure a safe and exceptional event. Visitors aged 18 and above will be required to […]

Samsung relocates its regional call center from Jordan to Saudi Arabia
The move furthers Samsung’s commitment to Saudization of the customer service industry in KSA Riyadh, Saudi Arabia – September 16, 2021: Samsung Electronics Saudi Arabia Ltd., relocated its call center from Amman, Jordan to Riyadh, Saudi Arabia, as part of Samsung’s investments and support initiatives in creating job opportunities in Saudi Arabia, in accordance with the new Saudization […]

Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform
Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms Dubai, United Arab Emirates, September 15, 2021 – Emplifi, the leading unified customer experience platform, today announced the launch of Emplifi Social Commerce Cloud, offering industry-first social commerce capabilities for CMOs, ecommerce leaders and social media teams […]

TikTok Enhances Mental Wellbeing Resources and Bolsters Distressing Content Regulation in Honour of World Suicide Prevention Month
The platform has committed to further adjusting search interventions, strengthening self-care resources and offering information on eating disorders within its Safety Centre These efforts will be reinforced by a dedicated week in September focused on advocating for mental health Riyadh, KSA – September 14, 2021: In honour of World Suicide Prevention Month, TikTok is boosting efforts […]
