Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.
Twitter includes media in private information policy expansion
30 November 2021, Riyadh, Saudi Arabia: Twitter has announced that as part of its ongoing efforts to build tools with privacy and security at the core, it is updating its existing private information policy, expanding its scope to include ‘private media’. Expanding Twitter’s private information policy Under the platform’s existing policy, publishing other people’s private information, such as phone […]
Five Trends that Will Shape Video in 2022
Dubai-UAE: 30 November 2021 – The pace of digital consumption shows no sign of slowing in 2022. During the past year, the world witnessed a lot of change, and one of the most pivotal was that of people spending more time at home consuming and engaging with content through their computers and mobile devices. Social media, […]
ViLab Signs MOU with Squid Game Special Effects Creator to Develop Metaverse Technology
HONG KONG SAR – Media OutReach – 30 November 2021 – ViLab Limited., a Hong-Kong based metaverse service and technology provider, is pleased to announce that it has signed a Memorandum of Understanding (MOU) with Gulliver Studios, the creator behind the visual effects of “Squid Game,” to jointly develop technology that can be used for creating and maintaining […]
TikTok Spotlights Mental Health Awareness in Latest Episode of T-Talks Series
The second episode following the inaugural Breast Cancer awareness interviews, sees the T-Talks series continue on its mission to offer users access to insightful content that sparks positive conversation and action The focus on mental health awareness was driven by participants such as mental health advocate Allaoua Gaham and Clinical Psychologist Dr. Saliha Afridi Riyadh, […]
imo Ads Highlights 5 Mobile Marketing Trends for 2022 Ahead of BrainScape 2021
Dubai-UAE: XX October 2021 – imo Ads, a global mobile marketing platform that provides comprehensive branding and performance solutions for businesses located in the MENA region, will participate in the 11thannual BrainScape, one of the largest marketing conferences in the region. imo Ads will have its own virtual booth where it will welcome business, marketing and […]
UAE National Program for Coders partners with Snap Inc. to empower Emirati students to “imagine the future” using Augmented Reality
Ahead of the UAE’s Gold Jubilee, the collaboration will both build digital skills in the AR domain and inspire students to think about what lays ahead in the next 50 years Dubai, United Arab Emirates – November 28, 2021: The National Program for Coders announced that it has partnered with Snap Inc. to empower Emirati […]
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Congratulations! REDTAG gives 200 lucky winners tickets to the upcoming Jeddah debut of the most thrilling motorsport in the world
The value fashion and homeware brand has concluded its raffle draw that entitles 200 lucky winners a ticket each to the upcoming debut of a premier racing in the Kingdom of Saudi Arabia. REDTAG’s raffle started last month, accompanied by the launch of its eye-catching Winter 2021 collections. November 28th, Riyadh, KSA: REDTAG, the region’s favourite […]
TikTok Users Highlight the Region’s Most Happening Hotspots Right Now Through #WhereToVisit
Saudi Arabia – November 25, 2021: Known for being the place where trends originate, TikTok users have taken to the platform to highlight the region’s most happening hotspots right now through #WhereToVisit. From hidden gems to popular hangouts, up-and-coming restaurants to exciting activities, the hashtag highlights the best spots that offer something for everyone. Be it to […]
HUAWEI Ads expands Certified Partner Program with 6 new additions
25 November 2021, Dubai, UAE: HUAWEI Ads, the programmatic advertising platform, announced the addition of six new partners to the Certified Partners programme in the Middle East, Africa and India region. The partnership includes leading agencies such as LIVEmena in KSA, Home of Performance in UAE, ARQQA in Egypt, VEVE by Affinity and Ventes Avenues in India, and OMD Pakistan. Brands can leverage Huawei’s vast global user base that is currently untapped […]
Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3
Emplifi’s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live Video, and making notable improvements in customer response times via social channels Dubai, United Arab Emirates, […]
Snap to launch Layers marking its Map’s evolution from a product to a platform
Dubai, United Arab Emirates: Snap Inc. recently announced that it will be launching Map Layers, a feature that was introduced earlier this year during Snap Partner Summit 2021, allowing Snapchatters to find specialized experiences from select partners and from Snap, personalized for them. To start, Snap will offer two Snap-owned experiences: Memories and Explore. Memories – As […]
TikTok launches global report into the impact of potentially harmful challenges and hoaxes
31% of teens exposed to these hoaxes had experienced a negative impact and, of those, 63% said the negative impact was on their mental health As a result TikTok strengthens protection efforts by removing warning videos on self-harm hoaxes The report is designed to help the community stay safe while having fun on TikTok 18 November 2021, KSA: TikTok, […]
Expanding Its Services to Users Around MENA and The Globe: Spotify Available Now in Iraq and Libya
Listeners in Iraq and Libya will now have access to Spotify’s catalogue of over 70 million tracks for free November 17, 2021 – Spotify today announced that it is now available to listeners and creators in Iraq and Libya as part of its ongoing commitment to be the number one global audio streaming subscription service. By […]
Najm launches awareness campaign targeting its staff and neighbors
In parallel with National Road Safety Day, Riyadh, Kingdom of Saudi Arabia, 14 November 2021: In line with its active efforts seeking to raise awareness on traffic safety in Saudi Arabia, and in observance of the National Day for Road Safety which falls on the 13th of October, Najm for Insurance Services organized a new initiative targeting […]
Snap Inc. will launch Creator Studio in Riyadh to empower local creative community
Snapchat has a monthly addressable reach of over 19.5mn in KSA, with the Creator Studio to inspire, educate, and invest in local creator ecosystem 83% of Snapchatters in KSA now use augmented reality on a weekly basis to communicate, the highest use case in the world Riyadh will be the second location globally to house […]
Where and how will we live in the future? Expo 2020’s Urban and Rural Development Week explores resilient, sustainable habitats
Saudi Arabia, 31 October 2021 – As global population growth continues to challenge the world’s existing cities and communities, Expo 2020 Dubai brings together leaders, experts and citizens to explore how we must transform the way we move, build, consume and live in the habitats of the future. By 2050, more than 70 per cent of […]
UAE Based TV Debuts New Season of Popular ‘Fujian Time’
FUZHOU, China–(BUSINESS WIRE/AETOSWire)– China Arab TV’s latest episodes of the renowned “Seeing China” program will be on air on 1st November to show a vigorous Arabian hostess’ very own experience about culture, cuisine, and travel in the eastern country’s Fujian province. “Fujian Time” is one of the two series of China Arab TV’s renowned “Seeing […]
5 Middle Eastern Publishers Join the Facebook Reader Revenue Accelerator
MENA, October 27, 2021 – Facebook today announced that five news organizations from Lebanon and the United Arab Emirates have been selected to join a nine-month Reader Revenue Facebook Accelerator Program beginning in October. A robust training program built specifically to equip newsroom staff with the skills, tools, and resources they need to build sustainable businesses, […]
REDTAG launch a chic and stylish Winter Collection across their fashion and homeware product lines, which redefines the value retail segment
REDTAG, the Middle East’s favorite value fashion and homeware brand, has launched a stunning new collection for Winter 2021, across product lines; with a world-class, sophisticated, and urbane look. October 27, Riyadh: REDTAG, the region’s favorite homegrown value fashion brand, has rewritten the rulebook for the value segment once again; with the launch of a Winter […]
New study reveals that 71% of parents in Saudi Arabia are on Snapchat
Over 80% of parents on Snapchat say that advertising on the platform influences their purchase decisions, and almost 90% feel positive about the advertising that they see, according to a new study by Kantar and Snap Inc. Riyadh, Saudi Arabia, Snapchat is not only the platform of choice of Millennial and Gen Z audiences in […]
TikTok Creators Offer A Sneak-Peak Into Their Lives Through #DiscoverMyWorld, Maximising Longer Content Formats
The platform’s longer form content has proven to be a hit with users, with an average long form video lasting 2.15 minutes Over 5 billion views a day are driven by content of over a minute, of which ‘vlogs’ are a clear favourite Celebrating this success is the #DiscoverMyWorld vlog style content by the likes […]
VOX Cinemas hosts world premiere of Saudi film Before We Forget
Distribution of film across the GCC underpins VOX Cinemas’ commitment to diversify content and make premium Arabic content accessible to audiences Riyadh, Saudi Arabia, 19 October 2021: VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, hosted the world premiere last night of Before We Forget, a Saudi film produced by DKL Studio. The premiere, which took place […]