Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.
Spotify to Host its First-Ever Female-Only Masterclass with Arab Superstar Latifa
Special installment will be hosted on 21 March, supporting emerging female artists as part of the SAWTIK initiative Riyadh, KSA – March 17, 2021: Spotify is hosting its first-ever, SAWTIK female-only masterclass on March 21, with the aim to educate emerging female artists about Spotify For Artists. Emphasizing playlists and artist growth, this special installment is perfect […]
Reusing and recycling; individual and collective actions in the fight against climate change
Ahead of COP26, representatives from Saudi Arabia and the UK government discussed climate change issues yesterday in an online roundtable hosted by the British Embassy in Riyadh Saudi Arabia, Riyadh; 16 March 2021: Climate change is the biggest and most urgent challenge of our time. Duringa live forum hosted yesterday by the British Embassy in Riyadh, experts […]
New Report: Snapchatters in KSA are a truly global, future-forward generation
Survey also highlights the importance of authenticity, relationships, and self-expression Riyadh, Saudi Arabia: Snap Inc. has released a new study highlighting how Snapchatters in KSA are adopting new behaviors and values that are changing the world today. Snapchat reaches more people than other major social media platforms in Saudi Arabia, reaching 90% of 13-34 year olds […]
POETS AND WRITERS AROUND THE WORLD COME TOGETHER TO SPREAD LOVE, HOPE AND OPTIMISM
Poets, author, writers, and artists around the world, including Hajer Almosleh and Maitha Al-Khayat from the Middle East region and British spoken-word artist George the Poet – famed for kicking off Harry and Meghan’s wedding with a poem about union back in 2018 – have come together to create a series of messages to help spread love […]
For Reel: Instagram’s short-form video-sharing feature now in the Middle East
AlRiyadh, United Arab Emirates; 15 March 2021: Instagram is launching its popular short-form video-sharing feature, Reels, in the Middle East today starting 7 pm (GST). Announced at House of Instagram, the latest feature will be a new way for the platform’s community of creators, users and businesses in MENA to create and discover short, entertaining videos. The news follows the […]
What to expect at House of Instagram?
MENA-wide virtual event to give users, creators and businesses sneak peeks and insights into the past, present and future if Instagram 11 March 2021: On March 15th and 16th, Instagram is set to host “House of Instagram” – a MENA-wide virtual event for the platform’s community of users, creators, key opinion leaders, brands and creative agencies to delve […]
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GCC Agency W7Worldwide Announced Winner of Best International Campaign PRCA MENA Awards 2021
W7Worldwide ranked 1st as the only independent home-grown GCC communications agency with many nominations among the region’s major international players. Shortlisted in an incredible 20 award categories. The Award win firmly established W7Worldwide as the go-to local agency for global and international brands looking to establish a foothold in the MENA region Leading GCC agency W7Worldwide announced the […]
Facebook and Instagram Introducing Music in the MENA Region
The wait is finally over! Today, we’re announcing the launch of Music on Facebook and Instagram in the Middle East and North Africa [MENA] region. People have always come to Facebook and Instagram to express themselves and be entertained, and we’re focused on bringing music into the ways people share, connect and express themselves. For that reason, […]
New think tank finds KSA citizens & residents overwhelmingly happy with government services
· Serco Middle East launches Serco Institute in KSA · Serco Institute’s first Middle East report finds KSA public service users are happy, but want access to be quicker, simpler and more transparent 03 March 2021, Saudi Arabia: A new report launching think tank the Serco Institute in Saudi Arabia, has found that citizens and residents in the Kingdom are overwhelmingly happy with the […]
TWITTER INTRODUCES LABELS FOR THE COVID-19 VACCINE AS IT CONTINUES ITS FIGHT AGAINST MISINFORMATION
2,400 accounts suspended and 11.5 million challenged since Twitter launched its COVID-19 guidance As the distribution of COVID-19 vaccines expands, people continue to turn to Twitter to find the latest authoritative public health information. Continuing its efforts to remove harmful and misleading information from the platform, Twitter will now be applying labels to Tweets that […]
#TogetherForOurPlanet: British Embassy Riyadh launches social media campaign to encourage action against climate change
Following Saudi Arabia’s G20 Presidency last year, and ahead of COP26, the UN’s Climate Change Conference in Glasgow in November, the British Embassy in Riyadh is asking all of society to make a change #TogetherForOurPlanet Saudi Arabia, Riyadh; 25 February 2021: As we recover from COVID-19, it is critical that we build back greener and more […]
Almarai, 1st brand to break 1 billion views on YouTube
Almarai YouTube channel has achieved a record as the first Saudi brand to reach more than one billion views. With more than 1.2 billion views, Almarai is considered the third-largest audience on YouTube within FMCG corporate pages. In addition, Almarai has achieved great interaction and circulation of its awareness and advertising campaigns, most notably the […]
TikTok User Spending Shot Up By Nearly 400% in January 2021 to $128 Million
Despite having a bleak outlook in 2020, TikTok ended the year on a high note and has embarked on an upward trajectory in 2021. According to the research data analyzed and published by Comprar Acciones, it was the top-grossing non-game mobile app globally in January 2021. During the month, it raked in $128 million in user […]
W7Worldwide Pays tribute to Saudi Broadcasting Authority on World Radio Day
Radio today is an effective tool for celebrating human life in all its diversity, and has remained the most widely used media for communications globally ever since its creation. Its unique ability to reach a large number of people allows it to shape the lives of diverse communities and enables everyone to express their opinions, represent themselves, and listen to others, through a […]
20% of US Adults Own an Amazon Echo
The smart home technology industry has grown incredibly in the last decade with homes becoming more and more interconnected than ever before. The most popular smart home device by far is the smart speaker, with Amazon’s Echo dominating its competitors. According to data presented by Trading Platforms, 20% of Americans surveyed indicated owning Amazon’s Echo with […]
Zoom Highest Growth in Brand Recognition for 2020 – 34% Increase
Several brands experienced tremendous growth in 2020 due to the Coronavirus pandemic shifting demand in many industries. One of the brands that became a household name during the pandemic was video communications company Zoom. According to data presented by Trading Platforms, Zoom was the fastest-growing brand of 2020 with a 34% growth in brand recognition. Zoom […]
WallStreetsBets triggers 43% spike in Reddit installs, app’s popularity skyrockets
Reddit has recorded millions of installations amid increased trading activity triggered by discussions on the subreddit WallStreetBets. Data acquired by Finbold indicates that Reddit’s global mobile installs grew by 43.47% between December 2020 and January 2021 from 4.6 million to 6.6 million. Elsewhere, between January last and January 2021, the platform’s users have skyrocketed by 127.58%. The […]
THE EARTH WATER PROMISE To always love and help those in need…
With the most romantic day of the year around the corner, it’s natural that most people are planning their special gifts and surprise their loved ones. However it’s also important to remember those who may need a little extra love year-round. EARTH Water promises to always love and help those who are in need, 365 […]
Saudi Startup Launches its Own Chat Messenger – AGOOL by Hala Yalla
Riyadh, January 31, 2021: Users from Saudi Arabia can rejoice as AGOOL by Hala Yalla – Saudi’s very own chat and messenger app – is out in beta, and available for download on iOS and Android. The Saudi startup is looking to disrupt a field dominated by giants like Whatsapp and WeChat. Instant messaging on apps has […]
Spotify launches Spotify Charts in the Kingdom of Saudi Arabia
Riyadh, KSA, 28 January, 2021: Spotify, the world’s most popular audio streaming subscription service, is announcing the launch of Spotify Charts in the Kingdom of Saudi Arabia. The introduction of Spotify Charts will allow fans and artists alike to better share and enjoy pivotal music moments, as well as get a definitive snapshot of what music is having […]
Customers in KSA more willing to reward good business experience than EMEA average
SAS survey respondents from Kingdom report greater digital adoption and familiarity Saudi Arabia –January 27, 2021: In a survey conducted among citizens and residents of the Kingdom of Saudi Arabia, SAS, the leader in analytics, uncovered that more than eight in 10 respondents (88.4%) will pay a premium and repeat their custom at businesses that provide a good […]
Travel the globe through Coffee with Nespresso’s new world explorations range
Discover coffee traditions from the world with the latest Lungo coffees from Nespresso Jeddah, Kingdom of Saudi Arabia, January 21, 2021: Coffee lovers eager to discover the diverse coffee tastes of the world can now enjoy Nespresso World Explorations. The coffee range builds on the popular Lungo collection which showcases distinct coffees inspired by the cities […]