Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.

SHAREit meets new milestones in the period of sustained success and overcomes challenges in 2020
The digital content discovery platform was recognized as the fastest-growing media publisher globally, broke monthly active user records, and overcame pandemic-related difficulties. Dubai, UAE, 20 January 2021: SHAREit, the global gaming, file sharing, and content streaming application, has entered the New Year with sizeable momentum following a series of notable achievements in 2020. Despite the turbulent social and […]

7 tips on how to tune the Telegram app up as private and secure as possible
When discussing the privacy and security of messenger apps, one needs to understand that the Telegram’sfunctionality goes beyond the simple message exchange and has many surprising features. With Telegrams’ user-base exceeding over 500 million active monthly users recently, as confirmed by its founder, it now combines elements of a massive communication hub, messaging board and social media – and its security and […]

WHICH MESSENGER IS SAFER FOR USERS?
Most messaging apps today are relatively safe since they use encryption when sending messages. On iOS, this fact makes such applications really quite reliable. However, it’s worth remembering that the user may face an attack on the device or an attempt by attackers to infect it. That’s why, on Android, the situation is a bit […]

Deezer brings listeners “Al Jareema,” the world’s first Arabic true-crime podcast
‘Deezer’s four part binge worthy series shares suspense filled stories of real life killers Die-hard crime fans can look forward to stories of murder and intrigue with the launch of ‘Al Jareema.’ This is a Deezer original production available exclusively on the platform. It is also the first Arabic-language podcast of its kind that features heart-pounding tales […]

FINYAL MEDIA’S FICTIONAL PODCAST, THE BASEMENT, IS SO REALISTIC IT REQUIRES A DISCLAIMER
With most listeners believing that the thriller series, The Basement, was real, Finyal Media has since released a disclaimer to highlight that the series is a work of fiction. 27th December 2020 – Dubai, United Arab Emirates: Finyal Media, a regional podcast network that focuses on creating audio storytelling experiences that cater to young Arabs across MENA, has […]

Starbucks marks a milestone as it launches its first-ever straw-less lid across stores in MENA
(Dubai, United Arab Emirates, 16 December 2020): Starbucks announced the launch of the straw-less lid across all its markets in the MENA region. The launch of the first-ever sustainability campaign in MENA by Starbucks is a major step in its sustainability journey. Through this campaign, Starbucks is demonstrating its support for phasing out plastic straws worldwide. […]

Instagram’s 2020 Regional Features
As 2020 comes to a close, we have a wonderful opportunity to take a step back and reflect, and never have we been so eager to see the back of a year! Despite experiencing a year in which life changed seemingly overnight, we’ve seen our community come together like no other time. People found ways […]

Deezer’s collaborative playlist feature arrives on Android
Making your perfect playlist is fun, but it’s solo work. Sometimes, you need a bit of inspiration to curate your perfect mix. Our ‘Collaborative Playlist’ feature has come to Android devices. Now you can team up with your friends or family to co-create the perfect music mix. If you’re an Android user you can now […]

GMG pursues aggressive global expansion in sports retail with RSH acquisition
UAE-based Gulf Marketing Group (GMG) acquires RSH’s Southeast Asian, GCC, and Egypt sports retail operations GMG Sports will now operate over 550 retail stores in 57 cities across 12 countries, with the potential to reach more than 700 million consumers “This deal is a strategic step in taking our business and vision global” – CEO […]

Family mobile app QiDZ honored for business excellence
Dubai, United Arab Emirates; 15 December 2020: UAE startup QiDZ, the go-to resource for fun family-related activities in the UAE, Saudi Arabia, Egypt, and Bahrain, bagged the B2C Small Business of the Year award at the recently held Gulf Capital SME Awards in Dubai, and a bronze award for Parenting App of the Year from Mother, Baby & Child. Founded […]

Independent GCC Agency W7Worldwide Scoops Up Two MEPRA Awards
Battling it out against the region’s leading agencies, independent GCC Agency W7Worldwide scooped up the Middle East Public Relations Association (MEPRA) Best Energy & Natural Resources Campaign and Best Media Campaign Awards. The coveted MEPRA Awards saw over 80 agencies and in-house communication teams compete, with W7Worldwide shortlisted for a record 17 of the 53 award categories. The double […]

Cisco Announces Wave of Webex Innovation to Drive 10x Better Experiences and Much More
with new features that deliver highly personalized insights and actionable recommendations to individuals and teams. new devices for workers and the new Webex App Hub with integrations to simplify workflows. IMImobile and intent to acquire Slido. KSA, Riyadh, December 9, 2020 — Today, at WebexOne, Cisco announced a wave of Webex innovation to help organizations collaborate seamlessly and transform their employee and customer experiences. Taking place […]

2020 on Twitter: #ThisHappened in Saudi Arabia – Twitter highlights the top conversations in the Kingdom
2020 on Twitter: #ThisHappened in Saudi Arabia – Twitter highlights the top conversations in the Kingdom At the end of each year, Twitter highlights the key conversations that took place on the platform throughout the year. From hashtags and handles, to videos and photos, Twitter sheds light on the stories that have led public conversations during unprecedented […]

2020 on Twitter: #ThisHappened in Saudi Arabia – Twitter highlights the top sports conversations in the Kingdom
At the end of each year, Twitter highlights the key conversations on the platform throughout the year. In 2020, Twitter revealed that football-related topics were among the most popular conversations on the platform in Saudi Arabia. Here are some of the top football hashtags and Tweets from throughout the year. The most Retweeted sports Tweets Dominated […]

YouTube Sponsored Videos Soar by 40% in Q3 2020
As consumers continue their shift to digital commerce, brands have increased ad spend on social media platforms. According to the research data analyzed and published by Finaria, there was a 40% uptick of sponsored videos on YouTube during Q3 2020. Similarly, sponsored viewership rose to an all-time high of more than 1.3 billion. That translated to […]

SPOTIFY ANNOUNCES 2020 “WRAPPED” REVEALING TOP SONGS, ARTISTS, ALBUMS AND MORE IN KSA
BTS TOPS SAUDI ARABIA’S MOST-STREAMED ARTIST CATEGORY IN 2020 ASEEL HAMEEM IS SPOTIFY’S SECOND MOST-STREAMED FEMALE ARTIST FOLLOWING BILLIE EILISH “DANCE MONKEY” BY TONES AND I IS THE MOST-STREAMED TRACK OF THE YEAR IN KSA Riyadh, KSA, 1 December, 2020: For the second time in the Middle East and North Africa region, Spotify, the world’s largest […]

The Age of Influencer Marketing: Leading e-commerce retailers are reaching out to influencers to promote their brand message
By Mauro Romano, CEO and Co-Founder of ArabClicks Dubai, 29th November 2020: The E-commerce industry today, is heavily thriving on influencer marketing to achieve their respective brand objectives. A popular form of social media marketing; several businesses these days use the approach to promote their products and services, partnering with content creators and bloggers for better […]

2020 MENA Digital Awards Recognises Brands Delivering Impressive Results and Impact in an Extraordinary Year
A host of innovative campaigns have succeeded in driving business success and future revenues through digital technologies and media excellence Dubai, UAE – 28 November 2020: The MENA Digital Awards (MDA), the renowned bespoke awards show dedicated to promoting the region’s brightest digital innovation and media projects since in caption in 2014, has honoured this […]

Fastly Misses EPS Estimate by 300% in Q3 2020 Due to Low TikTok Traffic
Infrastructure-as-a-service (IaaS) provider Fastly posted a net loss during the third quarter of 2020. Based on its earnings report for the period, it had a non-GAAP loss of 4 cents per share. As such, it missed the Zacks Consensus Estimate by a stunning 300%. Its revenue for Q3 2020 matched the consensus estimate, reaching $70.6 […]

AnyMind Group Brings AnyTag to the Middle East, one of Asia’s Largest Influencer Marketing Platforms
AnyTag will be the first of a suite of solutions AnyMind Group will introduce to the Middle East for individuals and businesses, including brand building, manufacturing, e-commerce, marketing, and logistics Dubai, United Arab Emirates – November 22, 2020: AnyMind Group, a company which develops software for individuals and businesses that enable brand building, manufacturing, e-commerce and […]

Expanding Guides on Instagram
Today Instagram expanding Guides to make it easier to find, curate, and share the products, places, and posts you love from your favorite accounts on Instagram. When Instagram first introduced Guides in May, we worked with experts and creators to create guides focused on well-being tips. Like how to look after yourself, maintain a connection with others, […]

Twitter rolls out Fleets globally in the coming days
As an easier way for everyone to join the conversation Twitter’s purpose is to serve the public conversation – it’s where people go to see what’s happening and talk about it. But some have expressed that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets […]
