Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.
For almost one in five consumers, social ratings come at a cost
Kaspersky’s latest report, Social credits and security: embracing the world of ratings, has uncovered that 18% of consumers surveyed have experienced issues accessing financial services because of an assessment of their social media information by scoring systems. While such social scoring systems have become more widespread and are already implemented in many countries and industry […]
Twitter tests Tweeting with voice
Twitter is where people go to talk about what’s happening. Over the years, photos, videos, gifs, and extra characters have allowed people to add their own flair and personality to their conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation. So starting today, Twitter is testing a new […]
Under suspicion: 30% of Saudi Arabian parents find something in their child’s social media account potentially dangerous
The worldwide COVID-19 pandemic has forced families to spend their free time mostly at home. Staying at home usually also means spending much time using different internet connected devices. For clear reasons, children’s growing online activity can cause lots of worries to their parents. Thus, according Kaspersky survey[1], 30% of Saudi Arabian parents claim that […]
Twitter launches ‘Heroes of Good’ campaign to celebrate the spirit of Ramadan
In the lead up to Eid Al Fitr, Twitter has launched أبطال_الخير# (Heroes of Good), a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. Launched yesterday, the campaign which will run until the 20th of May encourages people to either nominate their Ramadan hero, an individual who has […]
Fight Corona: Likee launches dashboard with WHO data for the MENA region
According to global health authorities and experts, the best response to the global COVID-19 pandemic is to stay safely indoors and practice social distancing. To engage users during this time, short video platform Likee has launched a dedicated in-app dashboard titled ‘Fight Corona’, which compiles and provides the latest, authenticated data from the World Health […]
New Deezer data suggests audio streaming should level out
Today we’re revealing the world’s new audio consumption habits that are emerging during the covid-19 pandemic. While on-the-move listening is obviously affecting streams, we’re seeing a positive shift towards home devices and mood listening. We’ve looked at the streams of music across the region between March 2 – March 29, 2020 and here’s what we […]
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Twitter launches gaming wellness campaign in Saudi Arabia
Twitter has launched the دايما_العبها_صح# (Always play it right) , an awareness campaign centered around wellness in gaming in Saudi Arabia. The campaign aims to highlight the importance of physical and mental wellness within the gaming community during a period when many are spending the vast majority of their time at home. Moreover discussing the […]
Twitter’s new Topics browser launches in Arabic
Three months ago, Twitter launched Topics to make it easier to find the most interesting conversations happening on Twitter about the things people love. People can now follow conversations about a topic similar to how they’d follow an account with one single tap. Today, the Topics selector is launching in Arabic, Japanese, Korean, Portuguese […]
Building rules in public: Twitter announces its new approach to synthetic and manipulated media
As part of Twitter’s responsibility to create rules that are fair and set clear expectations for everyone on the service, Twitter announced its plan last fall to seek input from the public in Arabic, English, Hindi, Spanish, Portuguese and Japanese, on how it will address synthetic and manipulated media. Today, it’s sharing what it learned […]
Nabd Overtakes Social Media in Driving Traffic to Key Publishers in MENA
For many publishers in the Middle East region, Nabd –the largest personalized Arabic newsreader– has become the number one source of referrals to their portals, exceeding Social Media networks, as a traffic source. “In BBC Arabic, we consider our partnership with Nabd to be the most valuable and important of all our digital partnerships. This […]
Twitter launches MENA region’s first safety awareness campaign
Twitter has today launched the region’s first safety awareness campaign, under the name of #حملة_تويتر_للسلامة (Twitter’s safety campaign) with a focus on helping people to identify and report spam. The campaign comes as Twitter continues to prioritize the health of public conversation by helping people find credible information and feel safe participating in online conversations. […]
Instagram will be top marketing channel for SMBs within the next 5 years
: Instagram, part of the Facebook company, will be the primary marketing channel for 73% of small and medium sized businesses (SMBs) in the Middle East and North Africa (MENA) within the next five years. With Instagram’s community of over one billion people coming to the platform to connect around their interests, businesses of […]
Facebook Journalism Project Renews ICFJ Partnership to Train Arab Journalists on How to Sort Fact from Fiction on Social Media
: More than 10,000 journalists across the Middle East and North Africa will learn to identify social media solutions that will strengthen the quality of reporting and help them make stronger connections with their audiences, by 2020, through an initiative of the International Center for Journalists (ICFJ) and the Facebook Journalism Project. The Social Media […]
AdColony Intelligence Summit 2019 unveils the latest trends while shaping the future of the Digital industry at its second edition of ACIS’19
This year, world’s largest mobile advertising network – AdColony organized its must-attend event’s Digital Industry Get Together for ACIS’19 in Istanbul, with over 350 leaders and 600 participants in the digital advertising industry. It was a 2-day event, hosted at swissotel the Bosphorus and captured insights from marketing professionals on topics like brand safety, ad […]
Snapchat Study: Premium Short-form Video Takes Over TV Viewership in Saudi Arabia
As Saudi Arabia has grown its entertainment options, Snap Inc. has released a new study that provides valuable insights into the evolution of video viewership, mobile content, and entertainment trends in the Kingdom. Snapchat commissioned the National Research Group, an independent market research company, to conduct a nationally representative study of 869 Saudi Nationals. The […]
New updates to enhance Instagram security announced
Facebook is announcing two updates to further strengthen Instagram’s security and help protect people who use the platform. First is expanding its Data Abuse Bounty program to include Instagram; second is introducing an invite-only bug bounty program for Checkout on Instagram before it expands beyond the US. Last April, Facebook launched the Data Abuse Bounty […]
Facebook’s Spark AR now lets anyone build and share effects on Instagram
Facebook’s Spark AR platform is moving out of its Instagram publishing closed beta. Now anyone can create and publish their own Spark AR effects on Instagram. You can now visit spark.facebook.com to download Spark AR Studio and get started, or join the Spark AR Community Facebook Group to connect with creators, find inspiration, and see what others […]
Ahmad Al Abdulla Supports ‘Eid in Your Home’ Initiative by DLD to Facilitate Release of 22 Detainees in Dubai
On occasion of Eid Al Adha under the initiative ‘Eid in Your Home’, Mr. Ahmad Al Abdulla, Chairman of New Dubai Properties, collaborated with Dubai Land Department (DLD), to facilitate release of 22 detainees with rental cases through his generous donation. Mr. Ahmad Al Abdulla, said, “Our support to this cause is an expression of […]
Etisalat unveils new ‘together’ emoji to mark World Emoji Day
There’s a palpable excitement in the air as Etisalat today unveiled the newly crafted ‘together’ emoji. Today is the sixth World Emoji Day, a day to celebrate the use of every emoji possible on your social media accounts. Avid emoji fans may soon find themselves excitedly embracing the new ‘together’ emoji. Depicting three quirky faces […]
Introducing a new Twitter.com
Today, we are starting to roll out a new Twitter.com – a refreshed and updated website that is faster, easier to navigate and more personalized. The site has an updated look and feel that is more consistent with the Twitter you see on other devices, making it easier to access some of your favorite features, […]
Twitter updates its rules against hateful conduct
: Twitter creates its rules to keep people safe on Twitter, and they continuously evolve to reflect the realities of the world it operates within. Its primary focus is on addressing the risks of offline harm, and research shows that dehumanizing language increases that risk. Late last year, Twitter took a new approach by seeking […]
EITC Women Council Kick-Starts Gender Diversity Agenda with Exclusive
The Emirates Integrated Telecommunications Company (EITC) Women Council has recently organised a full-day workshop for female and male professionals in the company, marking 100 days since the Council’s inception. Recognising the 100-day milestone, 100 employees participated in the event, which was held at The Retreat Palm Dubai in Palm Jumeirah. The Council was established at […]