Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.
Twitter takes a new approach by asking Arabic speakers for feedback on a new abuse-related policy
The Twitter Rules apply to everyone who uses Twitter. In the past, we’ve created our rules with a rigorous policy development process; it involves in-depth research and partnership with the members of our Trust and Safety Council and other experts to ensure these policies best serve every person on the service. Now, we’re trying something […]
Snapchat Celebrates Saudi National Day with Exclusive Stickers, Filters, Lens and Bitmoji
In honour of the Saudi National Day, Snapchat has launched a range of creative tools to help Snapchatters celebrate and express the spirit of the holiday. Available exclusively on 23 September, Saudi Snapchatters will have the chance to express their love to their country using an exciting range of stickers, filters, Bitmoji and a special […]
Gartner Says Customer Experience Pyramid Drives Loyalty, Satisfaction and Advocacy
Eighty one percent of customer experience (CX) leaders report they will compete mostly or entirely on CX, but less than half have established the rationale for why CX drives business outcomes, according to Gartner, Inc. The goal of CX is to meet and exceed customer expectations, but while 48 percent say their CX efforts exceed […]
Confidence in Follower Counts
As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters. Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate. Over the years, we’ve locked accounts when we detected sudden changes in […]
UAE-based media and marketing agencies embody ‘Year of Zayed’ initiative in clients’ communications strategies for 2018
With the UAE celebrating the timeless legacy of its founding father, Sheikh Zayed, PR and marketing consultancies in the country have been embodying ‘Year of Zayed’ initiative in the communications strategies of their clients. “The UAE is founded on a system that unites people from different nationalities, cultures and directions under one flag. From the […]
Fake Facebook sites account for 60% of social network phishing in early 2018
In the first quarter of 2018, Kaspersky Lab’s anti-phishing technologies prevented more than 3.7 million attempts to visit fraudulent social network pages, of which 60% were fake Facebook pages. According to Kaspersky Lab’s report, ‘Spam and phishing in Q1 2018’, the results demonstrate that cybercriminals are still doing what they can to get their hands […]
AdDMS appointed as Advertising Sales Representatives for Snapchat in Egypt and Kuwait
The official digital arm of Choueiri Group DMS is today announcing that it will act as a sales representative for Snapchat advertising formats in Kuwait and Egypt. Launched in 2011, Snapchat has grown to become one of the topmost and fastest growing platforms, with over 191m daily active users. It has also established itself as […]
AETOSWire and RoadSafetyUAE Launch Awareness Campaign for Ramadan
AETOSWire, the news distribution arm of NSG and exclusive representative of BusinessWire, a Berkshire Hathaway company, in the MENA region, joined hands with RoadSafetyUAE, an initiative that ultimately aims to bring about safer roads in the region, in launching the Road Safety Awareness Campaign during the Holy Month of Ramadan. Statistics showed that during Ramadan […]
YallaFeed And Twitter Launch First Live Show in MENA – #HawanahZein – This Ramadan
YallaFeed and Twitter announced today the launch of the first live show in the Middle East & North Africa region, “#HawanahZein”, on the platform. The biweekly evening show will focus on what’s happening in the Arab world on Twitter during the month of Ramadan. The first episode will be streamed on May 17. #HawanahZein will […]
Pepsi® brings together Saudi national icons from across generations for the new
Pepsi® recently revealed its latest brand campaign – ‘Generation after Generation, yet the heart is one,’ bringing together 8 Saudi national icons who have contributed in their unique way to the Kingdom’s prosperity. Through the campaign, Pepsi aims to connect different Saudi generations with a common thread of celebrating Saudi pride. ‘Generation after Generation, yet […]
3D Creator Update: Direct to Facebook sharing now possible
Starting today you will be able to upload your 3D scans directly to your Facebook timeline from 3D Creator and be the first of your friends to have a 3D picture on social media. This new update means 3D Creator users can share their 3D scans directly to their Facebook friends using Facebook’s interactive 3D […]
LinkedIn reveals most applied jobs in KSA
The job of a ‘Project Manager’ at Yesser – Saudi Arabia’s e-Government Program was the most applied for a job in the Kingdom in 2017, with 9,379 professionals submitting their applications. This was revealed as part of new research by LinkedIn, the world’s largest professional network, wherein it analyzed which jobs drive the most views […]
Professionals in KSA feel ‘experienced’, ‘motivated’ and ‘focused’, reveals new LinkedIn research
Professionals in Saudi Arabia are highlighting skills and experience over personal strengths, according to new data. HYPERLINK “http://www.linkedin.com” \h LinkedIn, the world’s largest professional network, analysed the most popular words in member profiles worldwide in 2017 and revealed the word ‘successful’, ‘dynamic’ and ‘certified’ has dropped out of the top 10 this year in KSA […]
Centrepoint partners with Google to roll out region’s first retail video ad sequencing campaign
For the first time in the region, Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional e-commerce channel of Centrepoint, the […]
Emaar and Twitter Partner for Live Stream of New Year’s Eve #LightUp2018 Spectacle in Dubai
Emaar Properties and Twitter announced today that they are partnering to live stream the New Year’s Eve festivities in Dubai to a global Twitter audience for the second consecutive year. The live show will air on New Year’s Eve, from Downtown Dubai at 11:30 pm GST/2:30 pm EST on the 31st of December and […]
OSN cham pions the region’s content landscape with the announcement of ASLI at DIFF 2017
OSN, the region’s leading entertainment network, today announced the launch of its latest digital offering, set to become the region’s first free curated content publishing platform called ASLI, during the Dubai International Film Festival 2017 (DIFF17). ASLI, which means original in many of the region’s languages, is OSN’s latest strategic offering and will be live […]
The all-new sound of Visa will debut in Visa’s global advertising campaign
Visa (NYSE: V) today announced a suite of sensory branding that will support the Visa brand in an expanded universe of connected, payment-enabled devices. These new sound, animation and haptic (vibration) cues will help signify completed transactions in digital and physical retail environments when you pay with Visa. The sound of Visa will debut in […]
ASDA’A Burson-Marsteller wins ‘Middle East Consultancy of the Year’ at Gold Standard Awards
ASDA’A Burson-Marsteller won top honours at the internationally renowned 9th Gold Standard Awards held in Hong Kong last Thursday, (November 30), being named ‘Middle East Consultancy of the Year’ and winning the ‘Social Media Communications’ category for the campaign ‘New ways to connect with #AvayaEngage’. In winning the ‘Social Media Communications’ prize, the agency was […]
‘Aster Volunteers’ Mobilises 7,900 Volunteers over 6 Months
Aster DM Healthcare’s ‘Aster Volunteers’ programme – the cornerstone of the ‘Aster @ 30’ campaign – has seen nearly 8,000 volunteers take part in a wide range of compassionate care initiatives across the UAE, Oman, Bahrain, Qatar, KSA, Jordan, India and the Philippines. Aster DM Healthcare announced the launch of the ‘Aster Volunteers’ programme in […]
Eat, TripAdvisor, and Time Out Dubai Partner to Transform the Restaurant Industry in Dubai
Visitors to either the TripAdvisor or Time Out Dubai websites are now able to make instantly confirmed bookings at hundreds of partner restaurants through the integration of Eat’s real-time table booking technology. Founded by Nezar Kadhem, and based in Dubai, Eat is on a mission to help restaurants increase their revenue by providing table and […]
Research: 90% of internet users recognize the Twitter logo
By Carla El Maalouli, Head of Business Marketing, Twitter MENA What is a logo? Why do companies put in effort to redesign, refresh and update their logo? By definition, a logo is a symbol adopted by an organization to identify its products or services. Ultimately, the logo is the company, and the company is the […]
Tweeting Made Easier
In September, we launched a test that expanded the 140 character limit so that every person around the world could express themselves easily in a Tweet. Our goal was to make that possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve […]