Infobip AgentOS launches in Dubai on 26 February 2026. The platform orchestrates autonomous AI-driven customer journeys at scale. Infobip marks its 20th anniversary with this release.
The solution builds on Infobip’s AI Agents. It enables businesses to shift from campaigns to goal-driven interactions. Moreover, it addresses data silos that hinder AI projects.
Infobip AgentOS Features
Infobip AgentOS combines a Conversational Customer Data Platform with real-time journey orchestration. It supports contextual engagement across integrated channels. As a result, it unites marketing, sales, and support functions.
The platform includes more than 15 natively integrated channels, such as SMS, RCS, email, WhatsApp, and voice. Businesses gain a unified view of customer touchpoints. Furthermore, modular components and open APIs allow fast deployment.
Human-in-the-Loop Model
Infobip employs a human-in-the-loop approach. AI handles scalability, while specialists address complex issues. This method refines AI agents continuously. Notably, it supports sectors like retail, e-commerce, healthcare, and finance.
“AgentOS is the control layer where AI agents, data, channels and customer intent come together to decide what happens next in every interaction. It leverages our omnichannel foundation to enable AI agents to operate autonomously across SMS, RCS, email, WhatsApp, voice, and more, adapting in real-time to optimize content, channel and timing based on customer context. With more than 15 natively integrated channels, Infobip is uniquely positioned to deliver agentic AI at scale.”
Krešo Žmak, Chief Innovation Officer at Infobip
Model Context Protocol Integration
Infobip integrates Model Context Protocol servers. These enable AI agents to interact with third-party systems. For example, agents can book flights or set up two-factor identification. Artificial intelligence agents use Infobip’s communications platform for end-to-end tasks.
Built-in security ensures compliance. Enterprises automate interactions without losing control. Meanwhile, analytics support personalized engagement.
Market Context and Outlook
Few enterprise AI projects reach production due to unstructured data. Infobip AgentOS overcomes these barriers. Retailers lead in hyper-personalized experiences. Healthcare and finance focus on security and compliance.
In the telecommunications sector, such platforms improve customer satisfaction. Infobip’s evolution positions it for the AI era. Businesses expect gains in conversion rates and lifetime value. Future expansions may target more use cases across industries.
Infobip operates as a cloud communications platform. Its 20-year history provides a strong foundation. The launch aligns with growing demand for apps and software in customer engagement. Enterprises in the Middle East, including Saudi Arabia, stand to benefit from scalable AI solutions.