The Saudi Makes Future delegation concluded its participation in the We Make Future exhibition in Bologna, Italy. This participation attracted more than 250 global and European companies to the upcoming Riyadh edition scheduled for December 2026. Consequently, the event highlighted the growing international interest in the Kingdom’s technology sectors.
Attracting Global Technology Companies
During the event, the delegation held meetings with specialized companies, entrepreneurs, and investors. These discussions focused on presenting opportunities in the Saudi market, specifically within artificial intelligence and advanced technologies. Meanwhile, European businesses showed notable interest in expanding their operations into the Middle East.
The meetings included discussions with companies operating in cybersecurity, robotics, smart cities, and digital health. Furthermore, representatives from education technology and financial technology sectors participated in these sessions. Startups also sought access to strategic partnerships in the region.
The Role of Saudi Makes Future
The delegation highlighted the role of Saudi Makes Future as a platform that brings together companies, investors, and decision-makers. This platform provides participants with an opportunity to showcase their technologies before specialized audiences. Moreover, it creates a practical environment for direct engagement between technology providers and local beneficiary sectors.
“What the delegation achieved in Italy reflects the strength of the message carried by Saudi Makes Future as a Saudi platform with a global outlook. The exhibition aims to connect international companies with high-value opportunities in the Kingdom and position Riyadh as a leading destination for innovation and investment in future sectors.”
Nasser bin Saeed Al-Hajri, Chairman of the Higher Committee of Saudi Makes Future
Strategic Partnerships and Market Access
Mr. Saud bin Hamad Al-Futaih, Chairman of the Organizing Committee, stated that the meetings focused on introducing companies to the advantages of the Riyadh edition. Specifically, these advantages include showcasing technological solutions, building partnerships, and accessing public and private sector entities. As a result, the exhibition serves as a practical platform for networking.
“We focused on attracting companies capable of adding value to the Saudi market and opening real pathways for cooperation that support the objectives of Saudi Vision 2030 in the digital economy and innovation.”
Saud bin Hamad Al-Futaih, Chairman of the Organizing Committee
Future Outlook for the Riyadh Edition
Mr. Cosmano Lombardo, Founder and CEO of Search On Media Group, stated that the Riyadh edition represents a distinctive experience with a Saudi identity. He added that the cooperation reflects the Kingdom’s growing importance as an emerging regional hub. Therefore, the upcoming event will open doors for global innovators and investors.
The rapid transformation in the Saudi digital economy continues to attract high-value investments. Notably, the participation of over 250 companies indicates the exhibition’s potential to connect local demand with global expertise. Consequently, the upcoming Riyadh event is expected to strengthen international cooperation in future industries.
