Bosch Strategy 2030 aims to position the German technology supplier as one of the three leading companies in its key markets through innovation-driven growth and structural cost improvements. The company reported 2025 sales revenue of 91.0 billion euros, up slightly from 90.3 billion euros in 2024, with plans to achieve 2–5 percent sales growth in 2026.
Stefan Hartung, chairman of the board of management of Robert Bosch GmbH, stated that “Bosch can deliver the future even under unfavorable conditions. 2026 will be a year of progress.” The company allocated approximately 12 billion euros to research and development and capital expenditure in 2025 alone, reinforcing its commitment to technology advancement in areas including automation, electrification, digitalization, and artificial intelligence.
2025 Financial Performance and 2026 Outlook
Bosch reported an EBIT margin from operations of 2.0 percent in 2025, down from 3.5 percent in 2024, reflecting provisions of 2.7 billion euros for structural and personnel adjustments. The company generated free cash flow of approximately 300 million euros compared to 900 million euros in the previous year. For 2026, Bosch expects an EBIT margin from operations of 4–6 percent, supported by cost-cutting measures already implemented across its operations.
Markus Forschner, chief financial officer of Robert Bosch GmbH, said “Competitiveness is the foundation for profitable growth, which secures our investments for the future.” The company maintains a strong equity ratio of 41.6 percent and liquidity of 7.4 billion euros as of year-end 2025.
Bosch Strategy 2030: Innovation Leadership
Bosch registered approximately 6,300 patents in 2025 and ranked as the leading patent applicant in Germany. The company’s research and development spending reached 7.9 billion euros, representing 8.7 percent of total sales. Through its artificial intelligence and sensor technology initiatives, Bosch expects significant growth opportunities across consumer goods, mobility, and industrial technology sectors.
In sensor technology, analysts project the global market could exceed 440 billion US dollars by 2031. Bosch’s BMI5 sensor platform creates realistic artificial environments for robotics applications, while inertial sensors support autonomous driving systems. The company notes these sensors function similarly to the human inner ear’s balance mechanism, enabling vehicles to maintain positional awareness when camera or GPS signals are unavailable.
Mobility and Software-Defined Solutions
The Mobility sector, which generated 55.8 billion euros in 2025 sales, represents 62 percent of Bosch’s total revenue. The company secured orders worth 10 billion euros in 2025 for intelligent driver assistance solutions combined with sensor technologies and vehicle computers. Bosch expects the global automotive software market to reach approximately 200 billion euros by 2030.
The Bosch AI Extension Platform integrates artificial intelligence capabilities to create personalized driving experiences through interior sensing. The system detects vehicle occupants and adjusts exterior mirrors, vehicle handling, and airbag deployment accordingly. In electromobility, Bosch announced it will deliver more than 7 million solutions and components for electric driving in 2026 alone, including a joint venture with Tata AutoComp Systems in India focused on electric axles and motors.
Consumer Goods and Services Expansion
Bosch’s consumer goods division benefits from artificial intelligence applications in home appliances. The BSH Hausgeräte division introduced a new oven model with AI-based voice functionality requiring no external speakers or additional applications. Global home appliance sales are projected to reach approximately 5 billion units by 2030, with particular growth expected in the North American luxury and premium segments.
The Power Tools division released 30 new Expert product line tools in 2026, including a wall scanner combining Bosch radar technology with AI object detection for the first time. Bosch Global Service Solutions expects double-digit average sales growth by 2030 through AI-based applications supporting digital mobility services, eCall systems, breakdown assistance, and fleet logistics solutions.
Regional Performance and Workforce Adjustments
Regional sales performance in 2025 showed Europe declining 0.6 percent nominally to 44.2 billion euros, though increasing 1.5 percent after currency adjustments. The Americas recorded 3.8 percent nominal growth to 18.5 billion euros, or 9.3 percent adjusted for exchange rates. Asia Pacific grew 0.7 percent nominally to 28.3 billion euros, representing 5.0 percent growth after currency adjustments.
Bosch reduced its global workforce to 412,774 associates at year-end 2025 from 417,859 in 2024, a decrease of approximately 5,085 employees or 1 percent. The Mobility business sector and Germany saw the most significant impacts from these structural adjustments. The company said negotiations with employee representatives regarding necessary job cuts at German Mobility locations demonstrated “marked sense of responsibility” from both sides.
