Automotive

The Lets Meet Car Expo, Jeddah’s largest car show, has launched at Super Dome Jeddah with over 100 modified vehicles, interactive experiences, and new vehicle unveilings. The three-day event combines traditional displays with competitive modifications, drift demonstrations, and showcases of electric and hybrid vehicles, reflecting Saudi Arabia’s vision for the future of transportation.

Nour Elotaiby · 21 Jan 2026

OMODA and FACES announce a groundbreaking partnership for the OMODA C7 Saudi Arabia launch, combining automotive luxury with high-fashion aesthetics. The campaign features an exclusive giveaway and culminates in the OMODA Fashion Night on February 7th in Riyadh.

Nour Elotaiby · 21 Jan 2026

FUSO officially launches the all-electric eCanter light-duty truck in the UAE, marking a major milestone in sustainable commercial mobility. The Japan-made electric truck offers zero-emission driving for urban logistics and last-mile delivery operations.

Mohamed Mosaed · 19 Jan 2026

Hyundai Motor Company wins the Best of Innovation Award at CES 2026 for MobED, an AI-powered autonomous robotics platform. This marks Hyundai’s first Best of Innovation honor at CES, with mass production set to begin in Q1 2026.

Nour Elotaiby · 19 Jan 2026

General Motors Africa and Middle East announces strategic leadership appointments with Azam Akhtar as new CFO and Monica Barten as Head of Communications, strengthening the company’s regional leadership team to drive growth and innovation.

Mohamed Mosaed · 19 Jan 2026

Mohamed Yousuf Naghi Motors – Ford launches the New Ford Taurus with advanced SYNC 4A technology, a 13.2-inch touchscreen, and an improved 1.5L hybrid engine option. The redesigned sedan features bold styling, premium interior enhancements, and comprehensive safety systems.

Mohamed Ghamdi · 18 Jan 2026

Nissan Saudi Arabia and the Hail Region Development Authority concluded the “Winter in Hail” experience, a three-day initiative showcasing Nissan SUV capabilities across diverse terrains while exploring the region’s cultural heritage and natural landmarks.

Nour Elotaiby · 18 Jan 2026

Changan Hunter Saudi Arabia transforms business fleet solutions through strategic partnership with Al Majdouie, offering reliable performance, low operating costs, and comprehensive nationwide support for growing enterprises.

Mohamed Ghamdi · 15 Jan 2026

IFS announces strategic partnership with Cadillac Formula 1® Team as official technology partner for their 2026 debut season, supporting operations from supply chain to engineering management with comprehensive software solutions.

Mohamed Ghamdi · 14 Jan 2026

Bridgestone Aircraft Tire Europe achieves EcoVadis Gold sustainability rating, placing the company among the top 5% of 130,000 companies globally evaluated across 220 industry sectors, marking significant progress from bronze rating in 2023.

Mohamed Mosaed · 13 Jan 2026

Nissan expands Thierry Sabbagh’s leadership role to include India alongside Middle East operations, implementing new management structure to accelerate growth and enhance customer focus across AMIEO region as part of Re:Nissan transformation plan.

Mohamed Mosaed · 12 Jan 2026

OMODA JAECOO UAE partners with Dubai Police Esaad programme to offer exclusive discounts up to AED 2,000 on all vehicle models, plus free insurance and maintenance benefits for cardholders nationwide.

Nour Elotaiby · 12 Jan 2026

DXC Technology launches AMBER, a next-generation automotive software platform that reduces development time by 50% and integration costs by 30%, featuring AI-powered capabilities for enhanced in-vehicle experiences.

Nour Elotaiby · 9 Jan 2026

Nissan unveils ambitious NISMO expansion strategy to double global model lineup from five to ten vehicles, increase annual production to 150,000 units by 2028, with new concept debuting at Tokyo Auto Salon 2026.

Mohamed Ghamdi · 7 Jan 2026

Lucid, Nuro and Uber unveiled their luxury autonomous robotaxi service at CES 2026, featuring advanced AI technology and premium passenger amenities. On-road testing began in December 2025, with commercial launch planned for the San Francisco Bay Area later in 2026.

Zamil Safwan · 7 Jan 2026

Sony Honda Mobility unveiled AFEELA Prototype 2026 at CES 2026, targeting 2028 US launch with advanced AI features, while AFEELA 1 deliveries begin in California within 2026 following successful trial production runs.

Nour Elotaiby · 7 Jan 2026

Vantrue introduces the Pilot 2, the industry’s first professional thermal dash cam at CES 2026. Features dual-lens thermal vision, four-camera system, and 6.25-inch touchscreen for enhanced safety in challenging conditions.

Mohamed Mosaed · 6 Jan 2026

Ford MYNM sponsored Saudi triathlete Yasmeen Shaaban’s 24-hour diabetes awareness challenge in Jeddah, providing F-150 support vehicle throughout the 100km journey along the Corniche.

Nour Elotaiby · 5 Jan 2026

INFINITI Saudi Arabia partners with Manahil International to deliver Japanese luxury automotive experiences across the Kingdom, featuring QX80, QX60, and QX55 models through integrated showrooms and service centers.

Nour Elotaiby · 4 Jan 2026

Goodyear continues partnership with Team De Rooy for Dakar Rally 2025, providing OFFROAD tires and TPMS technology for the challenging 8,000-kilometer race across Saudi Arabia’s demanding terrain from January 3-17.

Mohamed Mosaed · 2 Jan 2026

British explorer Rosie Stancer’s 5,376-mile walking journey across Saudi Arabia continues with Ford Expedition 2025 providing essential support through challenging desert terrains toward Makkah.

Mohamed Ghamdi · 31 Dec 2025

Mohamed Yousuf Naghi Motors unveils the all-new Lincoln Navigator in Jeddah, featuring 440hp V6 engine, 48-inch panoramic display, and advanced connectivity. Test drives now available at MYNM showrooms in Jeddah.

Mohamed Ghamdi · 30 Dec 2025