Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.
Elite Group Holding Wins Superbrands UAE 2025 Award and Partners with Goumbook for Sustainability
Elite Group Holding wins Superbrands UAE 2025 award and partners with Goumbook for sustainability initiatives, launching two new hybrid SUVs to promote greener mobility across the UAE market.
Nissan Saudi Arabia Launches Winter in Hail Experience to Showcase Vehicle Capabilities
Nissan Saudi Arabia is set to launch its Winter in Hail driving experience from December 28-30, 2025, highlighting the Hail region’s natural and cultural diversity while demonstrating Nissan vehicle capabilities across various driving conditions during the Kingdom’s winter season. Winter in Hail Experience Details The curated exploration journey will unfold across prominent locations in the […]
Lexus LFA Electric Concept Makes Global Debut as All-Electric Sports Car
Lexus unveils the all-electric LFA Concept globally, combining Japanese heritage with advanced BEV technology. The sports car features aluminum construction, aerodynamic design, and immersive cockpit experience, measuring 184.6 inches long with 2-person capacity.
JAECOO J8 SHS Hybrid SUV Debuts with 1,300km Range at Dubai Autodrome
OMODA & JAECOO UAE launched the JAECOO J8 SHS hybrid SUV at Dubai Autodrome, featuring a 1,300km combined range, 5.8s acceleration, and 3rd-gen PHEV tech.
Hyundai Middle East CEO: Tarek Mosaad Takes Regional Leadership
Tarek Mosaad becomes Hyundai Middle East CEO effective January 2026, marking historic milestone for the automaker’s regional operations.
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KACST and Lucid Open Saudi Arabia’s First Electric Vehicle Innovation Center
KACST and Lucid inaugurate Saudi Arabia’s first electric vehicle innovation center, advancing EV technology and supporting Vision 2030. Read more.
CARMA Study Analyzes BYD’s Global Media Reputation Across 56 Markets
CARMA study analyzes BYD’s media presence across 56 markets, revealing how strategic PR and innovation built the Chinese EV maker’s global reputation.
Nissan Patrol Records 45% Sales Growth in Saudi Arabia Since Launch
Nissan Patrol achieves 45% sales growth in Saudi Arabia since December 2024 launch, with Platinum grade leading demand.
inDrive Partners with AI Driver for Autonomous Vehicle Deployment in Saudi Arabia
inDrive and AI Driver partner for Saudi Arabia’s first autonomous vehicle deployment under TGA supervision, launching pilot program in Riyadh H1 2026, supporting Vision 2030 smart mobility goals with WeRide technology integration.
Lucid Opens Al Khobar Studio, Completes Three-City Electric Vehicle Network in Saudi Arabia
Electric vehicle maker Lucid opens third studio in Saudi Arabia, completing network across Riyadh, Jeddah, and Eastern Province.
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Uber Robotaxi Abu Dhabi: Driverless Fleet Launches
ABU DHABI – Uber Technologies and WeRide officially launched the first Uber robotaxi Abu Dhabi commercial service today, marking the first time Level 4 autonomous vehicles have operated on the Uber platform outside the United States. The deployment, which utilizes WeRide’s autonomous driving systems, began public operations on Yas Island on November 26, 2025. This […]
Valvoline by Aramco Secures Partnership with 13th National Auto Award
Valvoline by Aramco served as the official lubricant partner for the 13th National Auto Award in Jeddah, reinforcing its position in the Saudi automotive sector.
McLaren Project VIVA: Exclusive 750S Design
McLaren Project VIVA showcases hand-painted design details celebrating Las Vegas heritage and racing history on the 750S. Discover the exclusive MSO creation.
During its participation in the Global Insurance Conference and Exhibition (INGATE)
Najm showcases its Innovative Digital solutions and its role in Empowering the Motor Insurance Sector Riyadh, November 12, 2025: As an Enablement Sponsor, Najm for Insurance Services showcased its latest digital innovations and technological initiatives aimed at developing the insurance ecosystem and enhancing road safety. This took place during its participation in the Global Insurance […]
Lucid and SIXT Strengthen Partnership to Advance Premium Sustainable Mobility in Saudi Arabia
Riyadh, Saudi Arabia – November 12: Lucid Group, Inc. (NASDAQ: LCID), maker of the world’s most advanced electric vehicles, and SIXT Rent A Car Saudi Arabia, the global premium mobility provider, marked the delivery of Lucid vehicles to SIXT’s premium fleet reinforcing their collaboration and advancing shared efforts to expand sustainable luxury mobility options across the […]
The All-New Audi A6 Arrives in the Kingdom: A Statement in Design and Performance.
Riyadh, Saudi Arabia – November 11th, 2025, Audi Saudi Arabia has announced the arrival of the all-new generation of the Audi A6 to the Kingdom, marking a step that reaffirms the German brand’s commitment to delivering vehicles that combine powerful performance, refined comfort, and intelligent luxury. Commenting on the launch of the Audi A6, Hussein […]
Nissan Triumphs at the 13th Edition of the National Auto Award 2025 with Multiple Honors
Jeddah, Saudi Arabia 10th November 2025: Nissan Saudi Arabia achieved multiple milestones at the 13th Edition of the National Auto Award 2025, underscoring the brand’s growing leadership, innovation, and customer trust in the Kingdom’s dynamic automotive sector. Leading the celebration, the Nissan Magnite was named “Best Youth Car of the Year”, reflecting its appeal to […]
National Auto Award Reveals 2025 Winners in Saudi Arabia
Jeddah, Saudi Arabia — November 2025:The organizing committee of the National Auto Award in Saudi Arabia announced the winners of its 13th edition for 2025 across 25 categories, amid wide anticipation from automotive enthusiasts and industry professionals. The honorees on the final list were selected from more than 600 nominated models and categories. The entries […]
Ford Expedition Wins “Best Large Family SUV” at the 2025 Saudi Auto Awards
Jeddah, Saudi Arabia – November 3, 2025: Mohamed Yousuf Naghi Motors, Ford, crowned the All-New Expedition the “Best Large Family SUV” at the National Auto Awards—Saudi Arabia’s premier automotive prize. The debut signaled more than just a new model; it marked Ford’s bold return to a critical market with an SUV engineered for adventure, comfort, […]
Lexus Unveils the Future of Luxury at the Japan Mobility Show 2025 Under the Theme “Discover”
At the Japan Mobility Show 2025, Lexus presented its bold vision for the future of luxury mobility, a vision that goes beyond the traditional concept of automobiles to deliver a fully integrated experience combining advanced technology, innovative design, and sustainability. Since it is founding 36 years ago, Lexus has always been at the forefront of […]
BMW 7 Series Suhail Edition: A Tribute to Arabian Legacy
Riyadh, Kingdom of Saudi Arabia – October 30, 2025. Amid the serenity and the beauty of the desert of Riyadh in the Kingdome of Saudi Arabia, BMW Middle East presented one of its most exclusive and poetic creations for the Middle East region to date: the BMW 7 Series Suhail Edition. Limited to just 50 […]
Lucid Intends to Deliver First Level 4 Autonomous EVs for Consumers with NVIDIA
Riyadh, Saudi Arabia — October 30, 2025 — Lucid Group, Inc., maker of the world’s most advanced electric vehicles, today announced a landmark initiative that accelerates the path to full autonomy with NVIDIA technology. This collaboration with NVIDIA positions Lucid to deliver one of the world’s first privately owned passenger vehicles with Level 4 autonomous […]