Social Media
Social media news and trends — covering platform updates, digital marketing, content creation, and the latest from X, Instagram, TikTok, YouTube, and LinkedIn.
DHL Report Highlights Rapid E-Commerce Growth and AI Adoption in the UAE
The DHL eCommerce Trends Report 2026 reveals rapid digital adoption in the UAE, with 91% of businesses using AI and 51% of shoppers using AI chat tools.
Athar Festival 2026 Announces New Content Streams and Refreshed Awards in Riyadh
Athar Festival 2026 returns to Riyadh this November with four new content streams and a updated awards framework for the creative marketing industry.
Snapchat Research Reveals Shift in Football Fandom Across Saudi Arabia and UAE
A new Snapchat research study shows that football fandom in Saudi Arabia and the UAE is shifting toward mobile engagement and digital group chats.
TikTok Removes 11.7 Million Violative Videos in MENA Region
TikTok removed over 11.7 million violative videos across the MENA region in Q4 2025, achieving a 99.9% proactive removal rate in key markets.
Bigo Live Launches Football Community Campaign Across MENA Region
Bigo Live has launched a dedicated football campaign for the MENA region, featuring interactive challenges, prediction activities, and creator-led live sessions.
Pinterest Signs $4 Billion Cloud Infrastructure Agreement with AWS to Accelerate AI Search
Pinterest has committed $4 billion to Amazon Web Services through 2031 to enhance its AI-driven visual search capabilities for 600 million users.
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Hewar Group Launches ThinkMate Digital Framework in Saudi Arabia
Hewar Group has launched ThinkMate, a new digital and AI framework designed to support structured technology adoption across its marketing and communications operations in Saudi Arabia.
SniperDz Phishing Platform Dismantled in Coordinated Global Operation
A coordinated international operation has dismantled the SniperDz phishing platform, leading to the arrest of its developer in Algeria.
Kaspersky and SIT Study Links Sharenting to Lower Digital Safety Motivation
A joint study by Kaspersky and SIT reveals that parents who frequently share their children’s photos online are less motivated to practice digital safety.
Bold Influence and MAZ NEXA Sign Strategic Digital and Communications MoU
Bold Influence and MAZ NEXA have signed a strategic MoU in Riyadh to deliver integrated communications and digital transformation services.
Pavel Durov Announces Rich Text Formatting for All Telegram Chatbots
Pavel Durov has announced document-grade rich text formatting for all Telegram chatbots, enabling tables, nested lists, and formulas.
TikTok Community Fest Returns for 2026 with Creator Academy
The TikTok Community Fest returns on June 11, 2026, featuring the new Creator Academy and interactive in-app missions for global creators.
Telegram Launches Native Apple Watch App for Independent Messaging
Telegram has launched a fully native watchOS application, allowing users to access chats, send voice messages, and view media directly from their wrists.
UBS Report Details the Evolution of Football into a Global Industry
A new UBS report details how football is transitioning from a cultural sport into a highly structured global industry with diversified revenue streams.
Hidden Facial Recognition Code Discovered in Meta Smart Glasses App
Hidden code for an unreleased facial recognition feature called NameTag has been discovered inside Meta’s smart glasses companion application.
Brahms Chouity Launches fyuze AI Platform in London Targeting Middle East Creator Economy
Brahms Chouity has launched fyuze, a London-based AI platform designed to bring data-driven structure to the creator economy in the Middle East.
TikTok Football Fans Drive Digital Engagement in Saudi Arabia
A new study reveals that nine out of ten TikTok users in Saudi Arabia follow football, creating significant digital engagement ahead of the FIFA World Cup 2026.
ByteDance Initiates Custom CPU Design Project for AI Infrastructure
ByteDance is developing its own custom CPUs to support its AI infrastructure, exploring both Arm and RISC-V architectures to reduce reliance on external chipmakers.
Meta Launches New Paid Subscription Tiers for Instagram, Facebook, and WhatsApp
Meta has introduced new paid subscription tiers for Instagram, Facebook, and WhatsApp, offering exclusive features starting at $2.99 per month.
Grok Build Agent Launched in Early Beta for X Premium Plus Subscribers
The Grok Build agent has launched in early beta for SuperGrok and X Premium Plus subscribers, offering terminal-based coding assistance.
Joint Study Shows Snapchat Delivers 14% Better Cost-Efficiency Than Social Benchmarks in MENA
Advanced attribution research shows Snapchat drove 29% of social conversions while using only 27% of budget, delivering 14% better cost-efficiency than competing platforms across major MENA brands including VOX Cinemas and McDonald’s Jeddah.
Snap Launches Promoted Places on Snapchat Map to Drive In-Store Traffic
Snap launches Promoted Places Snapchat, allowing brands to feature sponsored locations on Snapchat Map and drive measurable store visits. Leading Saudi brands activate the feature during Ramadan campaigns.