Audi Saudi Arabia

Dream of the Desert, Saudi Arabia’s first ultra-luxury train by Arsenale Group, opened its Riyadh headquarters and appointed leadership, marking its entry into the delivery phase before its 2026 debut across 1,300 kilometers of Saudi railway.

CEL-SCI and Amarox have signed a strategic partnership to develop and distribute Multikine Saudi Arabia cancer immunotherapy under a 50/50 revenue-sharing model, pending SFDA approval.

HITEK AI sustainability consultancy expands its Saudi Arabia operations with new sustainability and ESG consultancy services, supporting organizations in carbon reduction and environmental strategy implementation aligned with Saudi Vision 2030.

Snap Inc. launched Snap Maher Academy, a four-week training program for 50 selected marketing professionals from leading Saudi organizations. The initiative aims to advance full-funnel marketing strategies and strengthen the Kingdom’s digital marketing ecosystem.

Mohammed Yusuf Naghi Cars launches a World Cup 2026 campaign offering winners a fully inclusive trip with match tickets, flights, and hotel accommodation. Customers enter by test-driving any Hyundai model at Kingdom showrooms.

The Huawei Watch FIT 5 Pro brings diabetes risk assessment and advanced health monitoring to a premium smartwatch. Available in Saudi Arabia from 599 SAR.

Humain and AWS announce HUMAIN ONE, an integrated enterprise AI operating system for building and scaling generative AI agents globally, with availability through AWS Marketplace.

Saudi Arabia’s top mobility leaders gathered in Riyadh to chart the next phase of the Kingdom’s transport development, focusing on autonomous vehicles, regulatory readiness, and Vision 2030 alignment.

Ring expands its smart home portfolio in Saudi Arabia with the Indoor Cam Plus and Floodlight Cam Pro, offering enhanced video quality and intelligent monitoring features for both indoor and outdoor spaces.

Mobility sector leaders from Saudi Arabia’s public and private sectors met in Riyadh to advance transport development aligned with Vision 2030, discussing autonomous vehicles, infrastructure, and cross-sector collaboration.

OPPO Photography Awards 2026 launches in Saudi Arabia with six culturally relevant themes and a global prize pool of $76,500. Local competition runs May 1 to October 30, 2026.

LG Electronics introduces advanced air purifiers to Saudi Arabia designed to combat high levels of dust, sand, and seasonal allergens. The PuriCare 360 HIT, Aero HIT, and Aero Furniture models feature 360-degree purification systems to maintain healthier indoor air.

ASMO, the Aramco-DHL joint venture, has begun construction of a 1.4 million square meter logistics hub at SPARK with Arcapita funding. The facility will serve the energy and industrial sectors.

Snap launches Promoted Places Snapchat, allowing brands to feature sponsored locations on Snapchat Map and drive measurable store visits. Leading Saudi brands activate the feature during Ramadan campaigns.

Boston Consulting Group launched the 8th edition of its flagship Jeel Tamooh leadership development program, welcoming over 150 participants with equal gender representation. The program has impacted more than 850 students since 2019, preparing young professionals for influential roles across Saudi Arabia.

Najm for Insurance Services launches its 2025-2030 ‘We Care’ strategy with 20 initiatives aimed at strengthening the insurance ecosystem, reducing traffic accidents by 30 percent, and delivering SAR 15 billion in sector savings by 2030.

Ford Territory 2026 arrives in Saudi Arabia with three trim levels and a 1.8-liter engine producing 190 horsepower, blending modern design with practical performance features.

HONOR begins open sales of the 600 Series in Saudi Arabia with pre-order success, featuring a 200MP AI night camera and fast charging technology starting at 1,799 SAR.

LG launches Mega Sale promotion in Saudi Arabia with discounts up to 50% on smart home products including AI-powered TVs, refrigerators, and washer-dryer combinations controlled via the ThinQ app.

HONOR launches the MagicPad4 tablet in Saudi Arabia with the 3nm Snapdragon 8 Gen 5, 165Hz OLED display, and PC-class productivity features. Pricing starts at 3,599 SAR.

SADAFCO Q1 2026 results show revenue of SAR 737.6 million, up 8.3% quarter-on-quarter, with net profit reaching SAR 82.0 million. Growth came from e-commerce expansion and favorable seasonal demand.

Saudi Arabia topped the Digital Readiness Index 2025, scoring 94 out of 100 points and surpassing nations like Finland and Germany. The achievement reflects coordinated national efforts in building advanced digital infrastructure and governance frameworks.