Smart Devices
Smart devices, wearables, and gadgets — including smartwatches, fitness trackers, drones, cameras, and IoT devices for the connected lifestyle.

LG Electronics Expands SKS Luxury Appliances Lineup with First-Ever Laundry Collection at KBIS 2026
LG Electronics presented an expanded SKS product range at KBIS 2026, including the brand’s first laundry collection and new AI-equipped kitchen appliances. The showcase covered the SKS WashCombo, a 36-inch column refrigerator and freezer, and a Full-Flex Induction Cooktop.

YORK Cooling Pod Opens at Jeddah Corniche Through June 1
The YORK Cooling Pod opened at Jeddah Corniche on April 2 and runs through June 1, 2026. The interactive installation lets visitors experience YORK cooling technology firsthand.

Saudi Satellite Shams Launches on Artemis II, Making Kingdom First Arab Nation in NASA Moon Mission
Saudi Arabia became the first Arab nation in NASA’s Artemis program after the Saudi satellite Shams launched successfully on April 4, 2026, aboard the Space Launch System as part of the Artemis II lunar mission.

Najm Suhail Platform Targets Desert Safety Gap for Saudi Off-Road Drivers
GWM TANK and Social Clinic launched the Najm Suhail platform to address desert navigation failures affecting Saudi off-road drivers. Rescue teams respond to over 100 desert incidents monthly in the Kingdom.

Majority Audio and Cambridge United Women FC Break Bluetooth Speakers World Record Using Auracast
Majority Audio and Cambridge United Women FC broke the Guinness World Record for the largest number of Bluetooth speakers played simultaneously on March 29, using Auracast technology. The attempt surpassed JBL’s previous record of 1,000 speakers, set in 2017.

Looki L1 Wearable Debuts at CES 2026 with Multimodal AI and On-Device Processing
The Looki L1 wearable debuted at CES 2026, combining vision, audio, and motion sensing in a 32-gram clip-on device with on-device AI processing.

Sony Launches BRAVIA Theatre Lineup and BRAVIA 3 II TV for Middle East Markets
Sony has introduced the BRAVIA Theatre lineup of soundbars and speakers alongside the BRAVIA 3 II TV, with availability in the Middle East set for July 2026.

soundcore Sleep A30 Launches in Saudi Arabia and UAE with AI Snore Masking and 45-Hour Battery
soundcore launched the Sleep A30 earbuds in Saudi Arabia at SAR 899.00 and the UAE at AED 999.00, featuring AI snore masking, 30 dB noise cancellation, and 45 hours of total battery life.

Pudu Robotics Launches PUDU BG1 Series: AI Cleaning Robots for Large-Scale Commercial Environments
Pudu Robotics launched the PUDU BG1 series on March 25, 2026, positioning it as the world’s first large-scale AI-native scrubbing and drying robots for warehouses and industrial facilities. The series features autonomous 24/7 operation and one-minute routine maintenance.

Apple Releases Firmware Update for AirPods Pro 3, AirPods Pro 2, and AirPods 4
Apple released firmware version 8B39 for the AirPods Pro 3, AirPods Pro 2, and AirPods 4 on March 24, 2026. The update replaces earlier versions across all three models.

LG Launches Wireless TV Technology in OLED M5 and QNED9M Models
LG Electronics introduced wireless TV technology in the OLED M5 and QNED9M models, using a Zero Connect Box to eliminate visible cables while maintaining full picture and audio quality.

LG XBOOM Bounce Giveaway: DJ Bliss Teams Up with LG Gulf for Signed Speaker Contest
LG Electronics Gulf and DJ Bliss have launched an Instagram contest offering ten fans a signed limited-edition LG XBOOM Bounce portable speaker. The contest closes on March 31, 2026.

Milestone Systems Expands Hafnia with Synthetic Data and Training-as-a-Service at NVIDIA GTC
Milestone Systems introduced Hafnia synthetic data tools and a Training-as-a-Service preview at NVIDIA GTC, targeting rare-scenario AI training for smart city applications.

LG Electronics Highlights Smart Home Solutions for Eid Al-Fitr Season
LG Electronics Saudi Arabia presented its connected appliance and home entertainment lineup for Eid Al-Fitr 2026, featuring LG OLED evo TVs, InstaView refrigerators, and the LG ThinQ app for remote device control.

LG webOS Launches Ramadan and Eid Streaming Promotions Across the GCC
LG webOS has launched Ramadan and Eid streaming promotions across the GCC, offering free and discounted access to WATCH IT, OSN+, iQIYI, MBC SHAHID, and Yango Play for Smart TV users.

Saudi Photographer Khalid Alsabt Wins Sony World Photography Awards 2026 Landscape Category
Saudi photographer Khalid Alsabt has won the landscape category of the Sony World Photography Awards 2026 Open Competition for his image captured near AlUla. The annual exhibition opens at Somerset House, London, from April 17 to May 4, 2026.

HONOR Magic8 Pro vs Samsung Galaxy S26 Ultra: A Full Flagship Comparison
The HONOR Magic8 Pro and Samsung Galaxy S26 Ultra represent two distinct flagship philosophies in 2026, separated by SAR 2,100 in price and differing sharply on battery, camera, and display priorities.

Nothing Phone 4a Launches in Saudi Arabia and UAE with Periscope Camera and Glyph Bar
Nothing Phone 4a goes on sale in Saudi Arabia and the UAE on March 18, 2026, featuring a Periscope camera, Snapdragon 7s Gen 4, and a 6.78-inch AMOLED display starting at SAR 1,399.

LG Electronics Launches “Nothing Like Mom” Campaign to Celebrate Motherhood Across Generations
LG Electronics launched its “Nothing Like Mom” Mother’s Day campaign on March 17, 2026, celebrating intergenerational bonds and the evolving role of modern mothers across the Middle East.

LG Dishwasher Range Launches in Saudi Arabia with QuadWash Pro and EasyRack Plus
LG Electronics KSA has launched its latest dishwasher range in Saudi Arabia, featuring QuadWash Pro cleaning and EasyRack Plus flexible loading for large household needs.

LG Electronics Advances Smart Cooling Technology With AI and Inverter Systems
LG Electronics is expanding its smart cooling strategy in the Middle East, combining inverter compressors, AI diagnostics, and proactive maintenance to cut energy use and extend system life.

Apple Launches AirPods Max 2 with H2 Chip, 1.5x Stronger ANC, and Live Translation
Apple has launched AirPods Max 2, powered by the H2 chip, featuring ANC up to 1.5x stronger than the previous model. Orders open March 25, 2026, starting at SAR 2,299.
