Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.

Motion Motors Launches SOUEAST S08 DM in Jeddah and Signs Dealer Agreements Across Western Saudi Arabia
Motion Motors officially launched the SOUEAST S08 DM in Jeddah in March 2026, signing dealer agreements to expand the Chinese brand’s presence across Western Saudi Arabia.

Motion Motors Opens First SOUEAST Showroom in Jeddah on King Abdulaziz Road
Motion Motors opened the first SOUEAST showroom in Jeddah on March 5, 2026, on King Abdulaziz Road. The 1,185-square-meter facility is among the largest SOUEAST showrooms in the region.

JETOUR T1 PHEV Enters Market With 250 kW Hybrid System Targeting Light Off-Road Segment
JETOUR launches the T1 PHEV with a fifth-generation hybrid system producing 250 kW and 510 Nm, targeting the light off-road segment after the T Series exceeded 300,000 global sales in 2025.

Porsche Now Pop-Up Opens at Roshn Front in Riyadh
Porsche Saudi Arabia has opened the Porsche Now Pop-Up store at Roshn Front in Riyadh, offering visitors a sustainable showroom experience with lifestyle collections and two vehicle displays.

Audi Q3 Third Generation Launches in Saudi Arabia Starting at SAR 199,500
The third-generation Audi Q3 is now on sale in Saudi Arabia, starting at SAR 199,500, with two engine options and both SUV and Sportback body styles available.

JOSLOC and NANCO Sign Lubricants Supply Agreement to Support Saudi Fleet Operations
JOSLOC and NANCO signed a strategic lubricants supply agreement on February 8, 2026, in Riyadh. The deal covers advanced lubricant solutions for NANCO’s fleet operations across Saudi Arabia.

Mohamed Yousuf Naghi Motors Reopens Renovated Hyundai Yanbu Showroom
Mohamed Yousuf Naghi Motors – Hyundai reopened its renovated Yanbu showroom on February 16, 2026, in line with Hyundai global standards. The facility displays the latest sedan and SUV models for customers in Yanbu and surrounding areas.

Ford MYNM Launches Dedicated Commercial Vehicle Division at World Defense Show 2026
Ford MYNM launched a dedicated commercial vehicle division at the World Defense Show 2026 in Riyadh. The company also displayed a modified Ford Everest with a Police Fast Response Kit developed with CODE3.

RH Aero Dubai Service Center Opens at Mohammed bin Rashid Aerospace Hub
RH Aero opens 2,800-square-meter service center at Dubai South’s aerospace hub, providing Ground Support Equipment and tooling services across Middle East, Africa, and India.

Toyota Secures Historic 1-2-3-4 Finish at Rally Sweden 2026
TOYOTA GAZOO Racing achieved a historic 1-2-3-4 finish at Rally Sweden 2026, with Elfyn Evans leading the podium sweep. Toyota now leads the manufacturers’ championship with 117 points.

Hongqi Golden Sunflower Guoya Sedan Launches in Saudi Arabia
ALTAWKILAT Premium unveiled the Hongqi Golden Sunflower Guoya luxury sedan in Jeddah on February 10, 2026. The vehicle features a 585 HP V8 engine and accelerates from 0-100 km/h in 4.3 seconds.

Toyota RAV4 Arrives in Middle East with Fifth-Generation Hybrid System
Toyota launches redesigned RAV4 in Middle East with fifth-generation hybrid system, TSS4 safety technology, and two distinct styling variants for urban and adventure use.

Nissan Formula E Team Secures Third Podium in Jeddah Season 12 Race
Oliver Rowland finished third in Round 5 of Formula E’s Jeddah double-header, marking Nissan’s recovery after Friday’s challenging race results.

JETOUR PHEV Combines Hybrid Technology with Off-Road Capability
JETOUR introduces PHEV models combining hybrid efficiency with off-road capability through 3DHT transmission technology and dual-motor architecture.

JETOUR PHEV Combines Hybrid Technology with Off-Road Capability
JETOUR introduces PHEV models combining hybrid efficiency with off-road capability through 3DHT transmission technology and dual-motor architecture.

OMODA C7 Launch in Saudi Arabia Introduces Crossover SUV with Hybrid Technology
OMODA launched the C7 Crossover SUV in Saudi Arabia with ICE and hybrid versions starting at 83,900 SAR, featuring intelligent driving systems and 108km electric range.

Toyota Introduces the Motorsport-Inspired GR Corolla to the Middle East
Toyota launches the motorsport-inspired GR Corolla in the Middle East, featuring a 296 HP WRC-derived engine, GR-FOUR all-wheel drive, and track-tested performance engineering.

Hankook Formula E Powers Night Racing at Jeddah E-Prix 2026
Hankook Formula E powers the Jeddah E-Prix double-header with advanced iON Race tire technology designed for demanding night racing conditions on February 13-14, 2026.

Hyundai Motor Company Donates School Buses to Support Neurodiverse Students in Saudi Arabia
Hyundai Motor Company partners with Jazala Holding to donate two STARIA school buses to Josour School, supporting inclusive education for neurodiverse students in Saudi Arabia.

Saudi Arabia Unveils HEET Armored Vehicles with Full Indigenous Design and Manufacturing
Saudi Arabia unveils HEET Armored Vehicles with full indigenous design at World Defense Show 2026, marking a strategic milestone in defense industrial sovereignty and Vision 2030 objectives.

Saudi Arabia Launches HEET Armored Vehicles with Full Local IP and Design
Saudi Arabia unveils HEET Armored Vehicles with complete local intellectual property and design, marking a strategic leap in national defense manufacturing capabilities.

General Motors Celebrates 100 Years of Innovation in Middle East and Africa
General Motors marks 100 years in Africa and Middle East with documentary on CBS and Alarabiya, showcasing century of innovation and 7,000+ jobs created.
