Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.
General Motors Africa Middle East Leadership Strengthened with Strategic Appointments
General Motors Africa and Middle East announces strategic leadership appointments with Azam Akhtar as new CFO and Monica Barten as Head of Communications, strengthening the company’s regional leadership team to drive growth and innovation.
New Ford Taurus Arrives with Advanced Technology and Hybrid Engine
Mohamed Yousuf Naghi Motors – Ford launches the New Ford Taurus with advanced SYNC 4A technology, a 13.2-inch touchscreen, and an improved 1.5L hybrid engine option. The redesigned sedan features bold styling, premium interior enhancements, and comprehensive safety systems.
Nissan Winter in Hail Experience Showcases SUV Capabilities
Nissan Saudi Arabia and the Hail Region Development Authority concluded the “Winter in Hail” experience, a three-day initiative showcasing Nissan SUV capabilities across diverse terrains while exploring the region’s cultural heritage and natural landmarks.
Changan Hunter Saudi Arabia: The Business Partner Transforming Fleet Solutions
Changan Hunter Saudi Arabia transforms business fleet solutions through strategic partnership with Al Majdouie, offering reliable performance, low operating costs, and comprehensive nationwide support for growing enterprises.
IFS Partners with Cadillac Formula 1 Team for Historic 2026 Season Debut
IFS announces strategic partnership with Cadillac Formula 1® Team as official technology partner for their 2026 debut season, supporting operations from supply chain to engineering management with comprehensive software solutions.
Bridgestone Aircraft Tire Europe Achieves EcoVadis Gold Sustainability Rating
Bridgestone Aircraft Tire Europe achieves EcoVadis Gold sustainability rating, placing the company among the top 5% of 130,000 companies globally evaluated across 220 industry sectors, marking significant progress from bronze rating in 2023.
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Nissan Leadership Expansion Brings Thierry Sabbagh to Head India and Middle East Operations
Nissan expands Thierry Sabbagh’s leadership role to include India alongside Middle East operations, implementing new management structure to accelerate growth and enhance customer focus across AMIEO region as part of Re:Nissan transformation plan.
OMODA JAECOO UAE Partners with Dubai Police Esaad Programme for Exclusive Member Benefits
OMODA JAECOO UAE partners with Dubai Police Esaad programme to offer exclusive discounts up to AED 2,000 on all vehicle models, plus free insurance and maintenance benefits for cardholders nationwide.
DXC Unveils AMBER Automotive Software Platform at CES 2026
DXC Technology launches AMBER, a next-generation automotive software platform that reduces development time by 50% and integration costs by 30%, featuring AI-powered capabilities for enhanced in-vehicle experiences.
Nissan Announces Ambitious NISMO Expansion Strategy for 2026-2028
Nissan unveils ambitious NISMO expansion strategy to double global model lineup from five to ten vehicles, increase annual production to 150,000 units by 2028, with new concept debuting at Tokyo Auto Salon 2026.
Lucid, Nuro and Uber Unveil Luxury Autonomous Robotaxi Service at CES 2026
Lucid, Nuro and Uber unveiled their luxury autonomous robotaxi service at CES 2026, featuring advanced AI technology and premium passenger amenities. On-road testing began in December 2025, with commercial launch planned for the San Francisco Bay Area later in 2026.
Sony Honda Mobility Debuts AFEELA Prototype 2026 at CES with 2028 Launch Target
Sony Honda Mobility unveiled AFEELA Prototype 2026 at CES 2026, targeting 2028 US launch with advanced AI features, while AFEELA 1 deliveries begin in California within 2026 following successful trial production runs.
Vantrue Unveils Pilot 2: Industry’s First Professional Thermal Dash Cam at CES 2026
Vantrue introduces the Pilot 2, the industry’s first professional thermal dash cam at CES 2026. Features dual-lens thermal vision, four-camera system, and 6.25-inch touchscreen for enhanced safety in challenging conditions.
Ford MYNM Partners with Saudi Triathlete for 24-Hour Diabetes Awareness Challenge
Ford MYNM sponsored Saudi triathlete Yasmeen Shaaban’s 24-hour diabetes awareness challenge in Jeddah, providing F-150 support vehicle throughout the 100km journey along the Corniche.
INFINITI Saudi Arabia Strengthens Market Presence Through Manahil International Partnership
INFINITI Saudi Arabia partners with Manahil International to deliver Japanese luxury automotive experiences across the Kingdom, featuring QX80, QX60, and QX55 models through integrated showrooms and service centers.
Goodyear Supports Team De Rooy for Dakar Rally 2025 in Saudi Arabia
Goodyear continues partnership with Team De Rooy for Dakar Rally 2025, providing OFFROAD tires and TPMS technology for the challenging 8,000-kilometer race across Saudi Arabia’s demanding terrain from January 3-17.
MYNM Ford Expedition 2025 Supports Epic Incense Route Journey Across Saudi Arabia
British explorer Rosie Stancer’s 5,376-mile walking journey across Saudi Arabia continues with Ford Expedition 2025 providing essential support through challenging desert terrains toward Makkah.
All-New Lincoln Navigator Makes Grand Debut in Jeddah with Advanced Technology
Mohamed Yousuf Naghi Motors unveils the all-new Lincoln Navigator in Jeddah, featuring 440hp V6 engine, 48-inch panoramic display, and advanced connectivity. Test drives now available at MYNM showrooms in Jeddah.
Elite Group Holding Wins Superbrands UAE 2025 Award and Partners with Goumbook for Sustainability
Elite Group Holding wins Superbrands UAE 2025 award and partners with Goumbook for sustainability initiatives, launching two new hybrid SUVs to promote greener mobility across the UAE market.
Nissan Saudi Arabia Launches Winter in Hail Experience to Showcase Vehicle Capabilities
Nissan Saudi Arabia is set to launch its Winter in Hail driving experience from December 28-30, 2025, highlighting the Hail region’s natural and cultural diversity while demonstrating Nissan vehicle capabilities across various driving conditions during the Kingdom’s winter season. Winter in Hail Experience Details The curated exploration journey will unfold across prominent locations in the […]
Lexus LFA Electric Concept Makes Global Debut as All-Electric Sports Car
Lexus unveils the all-electric LFA Concept globally, combining Japanese heritage with advanced BEV technology. The sports car features aluminum construction, aerodynamic design, and immersive cockpit experience, measuring 184.6 inches long with 2-person capacity.
JAECOO J8 SHS Hybrid SUV Debuts with 1,300km Range at Dubai Autodrome
OMODA & JAECOO UAE launched the JAECOO J8 SHS hybrid SUV at Dubai Autodrome, featuring a 1,300km combined range, 5.8s acceleration, and 3rd-gen PHEV tech.